“Learn step-by-step how acquire a great website that will help to give you a reputation as the smartest person in the room”. Make your website standout.
By: John D. Gaskell, author of:
You are what you are perceived to be. Let me show you how to become a MARKETING genius.
Your Website (Part 9 of a multi-part article)
Much to my surprise, a professional firm’s website has become one of the most active sources of new clients. Some new clients will go to your website because of a referral or because they have heard that a competitor of theirs does business with your firm. However, you will find that many of your clients will find you while surfing the net.
Most importantly, your site should look professional. Do not try to design it yourself; hire an experienced professional. If you have a colleague who has a great website, ask about his website designer. Did the designer heed the client’s wishes, and was working with him/her easy? Were they quick in constructing and delivering the site and in making requested updates? How are the hosting services?
Your website should have the following general features: be quick and easy to navigate, not produce any sound/audio, bear the same main headings on each page, be easily changed and updated, and have no blinking, spinning, or moving parts. The site should be automatically backed up and integrated with Facebook, Twitter, and other social media.
Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s unpaid search results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
This Internet marketing strategy considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a site may involve editing its content and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another tactic.
Often, your website designer is experienced in SEO. Make sure that whomever you choose is ethical. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate search engine guidelines may result in a negative adjustment of your site’s presence or even the removal of your site from the index.
Site ads are a way to drive traffic to your website. However, I believe that your money would be better spent on an attractive website and better SEO.
If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.
Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.
Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.