WHITE PAPERS HELP YOU LEARN
“Learn step-by-step how to write white papers and how they will help to give you a reputation as the smartest person in the room”.
By: John D. Gaskell, author of:
You are what you are perceived to be. Let me show you how to become a MARKETING genius.
White Papers (Part 13 of a multi-part article)
Learn what a white paper is and how it will be useful in promoting your reputation as the smartest person in the room. Understand the need to commit much of the information to memory. Glean how white papers can possibly be the basis of a magazine article authored by you. Ascertain why writing papers on new topics may lead to new services for you.
What are “white papers”
A white paper is a report or guide to help readers to understand an issue. When your work involves a new technical issue, read about it and take detailed notes in narrative form, including definitions of the various new terms.
Add this white paper to your notebook. Start as soon as you have a job. After you have prepared a white paper, reread it several times, and commit much of the information to memory. When the subject comes up, you will be able to discuss it like an expert and before long everyone will consider you the smartest person in the room. White papers will serve as a useful future reference and possibly the basis of a magazine article authored by you.
As an electrical consulting engineer, I primarily designed electrical systems for buildings and I soon developed “white papers” regarding the following subjects:
- Illumination (lighting)
- Clock and program system
- Sound reinforcement system
- Intercom system
- Door intercom system
- Private telephone system
- Media retrieval system
- Burglar alarm or vandal alarm
- Card access systems
- Tv (master antenna, closed circuit, cable)
- Video surveillance system
- Emergency battery lighting
- Emergency/stand-by generators
- Dimming systems
- Fire alarm system
- Fire detection systems
- Nurse call system
- Lightning protection
- Building structural grounding
- Snow melting (roof, walks, driveways)
- Computer rooms
- Ups systems (uninterruptable power supplies)
- Harmonic provisions
- Power monitors
- TVSS and surge protector
- Theatrical lighting
Depending on your career choice your white papers will be on very different topics. But, it is important that they cover the topics that you are expected to know and understand.
From time-to-time new topics will come up in your industry. Be the first to investigate these, write a “White Paper”, and be the expert on this new topic.
At various times in my career as an electrical consulting engineer, I investigated new “topics-of-the-day”, wrote a white paper on the topic and, as a result, offered the following new services:
Electromagnetic Field Investigations & Mitigation
Several years ago, EMFs (electromagnetic fields) were a “hot topic.” Many people became concerned that the electromagnetic fields emitted by low frequency (60 cycle) power sources might cause serious health concerns. People were especially apprehensive about their proximity to high voltage power lines. Some people changed to wind-up alarm clocks rather than sleep with a small electric motor near their heads.
I bought a couple of “gauss” meters, took measurements, and did some studying. Then, I wrote a white paper followed by an article that was published in a national magazine. I identified and quantified the sources; I left the health issues to others. I became a member of the National Electromagnetic Field Testing Association. Later, I was a guest speaker at “The National Conference on Harmonics & Power Quality in Philadelphia, PA.” I was the go-to-guy for magnetic field projects. In office buildings and in universities, computer screens were distorted due to proximity to power sources. In data centers, computers were acting erratically for the same reason. My services would start with a study, including measuring and mapping the fields, recommending solutions, and estimating costs of mitigation. This was often followed by a design phase, bid phase, and construction observation phase. I didn’t have any competition, and I was well paid for both my services and expertise.
If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.
Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.
Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.