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Public Speaking – Part 1

https://www.theengineersresource.com/public-speaking-part-1/

Public Speaking skills are necessary for most professionals or people in any kind of business The first step in getting known and gaining credentials is to join and become active in an organization in your field and to become an officer. As you move up the ranks you we gradually get more ond more public speaking experience. This will serve you well in your profession or business.

Interviews

Most professionals and leaders in business attend gatherings where their credentials are reveled. As a consulting engineer, I frequently attend interview meetings, where building committees select architects and engineers for their projects. I have watched many of my colleagues talk about their college degree, and then all that they had was a list of past projects. In addition, I could refer to the following:

Specifics

  • I am a past president of the Rhode Island Society of Professional Engineers, the founding president of the Rhode Island chapter of the Illuminating Engineering Society, past director of the Electrical League of Rhode Island, and chairman of the Electrical Code Sub-Committee of the Rhode Island Building Code Standards Committee.
  • I have written numerous articles for national technical publications and have been a guest speaker at the National Conference on Harmonics and Power Quality in Philadelphia.
  • I was honored by being selected Engineer of the Year by the Rhode Island Society of Professional Engineers and Man of the Year by the Electrical League of Rhode Island.
  • I am particularly proud of being a recipient of the Providence Engineering Society’s Freeman Award. This award was established for the purpose of recognizing major achievements in engineering.

I wasn’t bragging; I was applying for a job.

If you want to be successful, don’t be afraid to build yourself up. Fortunately, your work as an officer of professional organizations will give you many opportunities to hone your skills as a public speaker. In your career, you’ll be required to speak before both small and large groups. At this point, I am reminded of one of my least auspicious experiences as a public speaker.

Example

On my first or second year in practice, I was hired to do a light-emissions study. This was in conjunction with an environmental impact study relating to the proposed expansion of a local airport. I don’t know if I was chosen because my resume included “member of IES” or because I was too new to properly quote a fee for such an unusual project. In any case, I visited the airport at night, under varying weather conditions, and (with a light meter) measured the light produced from the approach lights. My final conclusion was that the amount of light was less than the light emitted by a full moon and, therefore, had no significant impact on the environment. I submitted my report to the environmental firm that had hired me, and it was accepted.

After about six months, the environmental firm called me and asked me to attend a public hearing at the City Hall to answer questions, if any. I reread my report, and with a copy, I sat down in front with the other members of our team. The remaining five hundred seats were occupied by very angry neighbors, with many more standing around the perimeter of the room. The head of the environmental firm was called to the podium and, after a few introductory remarks, said, “And now I would like to call our electrical engineer, Jack Gaskell, to the podium to present the light emissions portion of our report.” I considered running for the door, but I didn’t think I could make it down the center aisle.

I rose with wobbly legs and walked to the podium with my report in hand. When the heckling from the crowd quieted down a bit, I said, “I have to start out by apologizing; it was my understanding that I was here to answer questions (if any) and, therefore, did not prepare a presentation. But I have a copy of my report and will paraphrase it for you.” I opened my report and stumbled through. When I was finished, everyone booed, and I took my seat. Even after all of these years, I still break out in a sweat when I think of that public hearing.

CONCLUSION

The lesson here is always be prepared to make a presentation.

My Book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from my website:

To see my YouTube video “Job Search” – How to go to: https://www.youtube.com/watch?v=NRBMTooffog

To see my YouTube video of: “Your Disaster Recovery Plan” go to:

https://youtu.be/CVSQCegSUkA

To see my YouTube video of: “Career Choice” go to:

https://youtu.be/Rkh0SHfZ9Ew

To see my YouTube video of :”Your Interview” – How to prepare – Go to: https://youtu.be/9FdLW7uzghg

To see my YouTube video of: BECOME “Widely Known” go to: https://youtu.be/fM9GCAODpIk

 

Related topics include:

How to Prepare for a Job Interview – https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: My WEBSITE for additional tips.

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BECOME EXCEPTIONAL

https://www.theengineersresource.com/public-speaking-part-1/

Become exceptional! Learn everything that you can about your profession or business so that you stand head-and-shoulders above your competition. If your services or products are just “mediocre”, all the marketing efforts in the world are unlikely to lead to your success.

Start the job right

Once you have a job, do your best to become exceptional. Arrive early and leave late.

Start a notebook to record information, such as how to do each part of your new position, formulas, code rules, contacts, and anything that you might need again. My notebook was a three-ring binder; yours will be your computer or iPad.

Ask a lot of questions, but avoid the same question a second time—be exceptional – consult your notebook.

I soon learned that my mentor, Mr. King, could never answer a question with a yes or a no. His answers always came with a story and a long explanation. This was often frustrating when we were up against a deadline. But it taught me related things, helped me to remember the answers, and gave me an understanding of the why. Fill your notebook with knowledge and become exceptional.

Stay up to date

It’s critically important that you stay up to date. This involves weekly reading, including magazines in your industry and in your specialty, code updates and interpretations, business trends, and current affairs. This will aid you in your present job and help your future endeavors to thrive and prosper in any economy. Dedicate at least four hours a week to this task. Always have something with you to read. Don’t waste time waiting for doctors while reading outdated health-care magazines.

“White Papers”

Start writing and memorizing “white papers”. A white paper is a report or guide to help readers to understand an issue. It is one thing to understand an issue. But, If you can explain it in laymen’s terms, clearly and distinctly, your listener may think that you are the “smartest person in the room”.

My new book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from my website: https://www.TheEngineersResource.com.
To see my YouTube video of: “Your Disaster Recovery Plan” go to: Jack’s YouTube Channel.
To see my YouTube video of: “Career Choice” go to: CHOICE https://youtu.be/Rkh0SHfZ9Ew

Related topics include:

How to Prepare for a Job Interview – Interview.

How to easily and quickly get the interviews that you want.
How to prepare for your interview and be ready for the likely questions.
How to start the job right and make the best first impression.
How to become known, build a reputation and make useful contacts.
How to gain credentials that will distinguish you from your competitors.
How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: My WEBSITE for additional tips.
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“Starting Your Career” CHECK LIST

https://www.theengineersresource.com/public-speaking-part-1/

 

Follow the Starting Your Career check list. Other than a marriage choice, choosing a career is your most important life choice. 

  • Plan ahead: Don’t stumble into your career. Plan for it. Take the courses in high school – like college prep, if that is the career path that will lead you to the profession/business that is right for you.
  • Your career choice: Should be lucrative enough to support you and a family, not restrict where you can live, and not require odd hours or excessive travel.
  • Shadow: Spend a day with someone in the field that interests you. If your goal is to be an engineer spend a day with a specialist in each of your top choices: i.e. electrical, mechanical, structural, civil etc.
  • Is owning a business right for you? Evaluate a list of advantages and disadvantages.
    • Advantages: Making all the final decisions; never being laid-off; keeping all the profits; and being able to sell an asset upon retirement.

 

To see the full presentation watch Jack Gaskell’s video CHOICE.

 

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HOW TO BECOME KNOWN

https://www.theengineersresource.com/public-speaking-part-1/

My Start

I’m an electrical engineer and a graduate of the College of Engineering at the University of Rhode Island. With this one statement, you’re likely thinking that I must be really smart. That’s one of the reasons you should get the best education that’s within your means. The first step is to become known.

Some of my classmates never studied and got all As and Bs. (I still hate those guys.) I studied day and night and seldom got a grade above a C. and I graduated in the bottom half of my class. However, I was savvy, and I knew how to market myself and my professional practice, and within ten years, many people thought that I was “the smartest person in the room” (You are what you are thought to be) and also that my engineering practice therefore must be the best. If you pursue my advice, you can also gain that regard.

I was a nobody; I came from a blue-collar family and had never even seen the inside of a country club. But I was savvy enough to realize that I needed to start building an outstanding reputation and gain more credentials.

Meet People in your Profession/Industry

As soon as you graduate, start attending meetings of local organizations in your field of interest. Even if you don’t have a job yet, it will give you an opportunity to meet people in your industry and become known. These contacts might help you get a job or help you in other ways.

Here you’ll meet the players in your profession/industry, people who will be your colleagues, future competitors, or future employees. In most cases, you don’t even need to join to attend meetings. Try to get on the local mailing list so that you’ll be notified of meetings. Now most organizations have websites were meeting notices are posted. Most are usually evening dinner meetings with a guest speaker.

As a newly graduated engineer, I joined several organizations and attended meetings of the following:

The Rhode Island Society of Professional Engineers (RISPE)

Providence Engineering Society (PES)

Electrical League of Rhode Island(ELRI)

Illuminating Engineering Society of North America (IES)

Rhode Islanders initially had to drive fifty miles to attend meetings of the Boston IES chapter. But we had local meetings after a group of us formed the RI chapter of the IES, of which, I’m proud to say, I was the founding president. (Since I was only twenty-nine and new in the business, I was very pleased that my colleagues chose me as the first president. It was not until years later that I learned that they had previously been turned down by all my more experienced competitors.)

At meetings, collect business cards from those that you want to get to know. Start making a contact list, including both business and personal information. You’ll form a quicker and closer friendship if you can remember that he or she has an interest in baseball and has a three-year-old daughter named Michelle.

Gain Credentials

Initially, my resume included membership in the above-listed organizations. My next goal was to become a board member of RISPE. I asked the local president if there were any committee openings; there are always openings. I chose to become publications committee chairman, which qualified me to attend monthly board meetings, meet the leaders, and be seen and known. Soon, I met the nominating committee chairmen. After our friendship was cemented, I expressed interest in being on the board, and I became Treasurer the following year (most nominees run unopposed). That put me on the ladder, and I became RISPE president in four years. After my presidency, I nominated one of the recent past presidents for the Engineer of the Year award; not surprisingly, in a few years, he nominated me.

I don’t mean to imply that all this was easy; it took a lot of hard work. But, with determination and effort, you can establish credentials that will eventually distinguish you from your competitors. The important lesson here is that it doesn’t just happen—you make it happen.

Jack’s new book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on “Pre-Sale” at the Kindle Store on Amazon, and is due for release on June first. Both the paperback & hardback (Case Laminated) versions are available from my website:

To see my YouTube video of:

“Your Disaster Recovery Plan” go to: Jack’s YouTube Channel.

Related topics include:

How to Prepare for a Job Interview – at Jack’s website

How to Prepare for a Job Interview – at experisjobs.

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: My WEBSITE for additional tips.

 

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YOUR JOB INTERVIEW

https://www.theengineersresource.com/your-disaster-recovery-plan/

YOUR JOB INTERVIEW

 

Graduates need to get the right experience and the first steps are obtaining your job interview and being properly prepared to impress.

Once you’re a graduate in your chosen field, the first step is to get a job that will give you exceptional experience and to qualify you to eventually take a licensure exam, if required and to make you outstanding. The key is the job interview.

The Job Search

Depending on the job market at the time of your graduation, getting a job interview might not be easy. You may not have a wide range of job choices. But if you get a job unrelated to your goals, it’s unlikely to lead to the success that you desire. You may have to consider commuting to a larger city to find work in your field.

First, prepare a resume, which, at this point, will only include your education and your summer job, if it involved your chosen career. But your summer job as a lifeguard won’t impress a prospective employer. Include praiseworthy accomplishments, like being an Eagle Scout. Mention interests concerning your career, but certainly don’t state an interest in eventually opening your own competing firm/business.

Make a list of related businesses in your area. Try to find a website for each to learn a little about them.  Next, print your resume on nice paper and deliver it to each business on your list. Don’t mail it.

Dress for success. Men should wear a suit or sport coat and tie. Women should wear a sweater and black dress pants or a blazer and skirt. A suit and bow tie worked best for me. Explain that you’re a recent (specialty) graduate and would like to speak with the manager/president/chief engineer (whatever applies in your case). If they ask why, reply, “I’m seeking advice and will only take a few minutes.” If they say he or she is busy, reply, “That’s ok, I can wait.”

If all else fails, ask the receptionist to present a copy of your resume and ask for the person’s business card. If it’s a good-size company, provide a second copy of your resume for the personnel department. If you don’t hear back within a week, call the person to verify that he received your resume and to inquire about job openings. Prepare a list of questions and have a copy ready for each call with spaces for the answers:

Q & A

Did you receive my resume?

Are there any entry level openings?

Are any openings likely in the near future? If so, when?

Can you recommend competitors who might be hiring?

          Do you have any advice for a young person just starting out?

Can I come in to your office and observe a typical day? (An eight-hour job interview.)

Send a letter or email thanking them for taking your call and for the advice. (Include another copy of your resume.)

If you don’t quickly get a job, stop back to see the same people. Their needs can change in just a few weeks. Consider bringing a box of chocolates, pastries or flowers for the receptionist who said that the person that you wanted to see was too busy to see you.

The Interview

Be prepared.

If you’re responding to an employment posting, make a list of the skills desired so that you’re prepared to discuss and relate them to your training and education. Don’t be concerned if you don’t have all the qualifications listed. There may be an entry-level position available.

Make a list of five skills and qualifications of yours that you can share during the interview.

Go to the company’s website to learn more about the company so that you’ll be better prepared for questions, like “What interests you about our company?”

Make a list of likely questions that you may be asked and prepare answers: Why should I hire you? Is there anything about the job or the company that I haven’t told you? What are your career goals in the next five years, and how will you achieve them? What are your salary requirements?

Make a list of questions about the job and the company, and bring up your questions if the interviewer doesn’t offer the information.

Ask if you can meet someone in a similar position and the person who will be your immediate supervisor.

Ask about the skills that you’ll be learning and applying in the available position, and access their relevance to your future goals. For example, assume that you’re an electrical engineer and wish to open a practice designing electrical systems for buildings. A position as a lighting designer won’t teach you the diversity of other skills needed.

Try not to look like a deer in the headlights; practice in front of a mirror. Listen carefully and don’t be afraid to take notes during the interview. Bring extra copies of your resume, including a list of references. Also, bring your list of questions, a pad (in a folio), and a pen. Don’t bring a drink or chew gum, and turn your cell phone off.

Send the interviewer a thank-you note or email.

You may have to widen your job-search area, but with persistence, you’ll eventually get a job in your chosen field.

To find out more go to: https://www.thebalancecareers.com/how-to-prepare-for-a-job-interview-2061361

Start the Job Right

Once you have a job, do your best to be exceptional. Arrive early and leave late. Start a notebook to record information, such as formulas, code rules, contacts, and anything that you might need again. My notebook was a three-ring binder; yours will be your computer or iPad.

Start Your Notebook

Ask a lot of questions, but avoid the same question a second time—consult your notebook.

I soon learned that my mentor, Mr. King could never answer a question with a yes or a no. His answers always came with a story and a long explanation. This was often frustrating when we were up against a deadline. But it taught me related things, helped me to remember the answers, and gave me an understanding of the why.

Fill your notebook with knowledge.

It’s critically important that you stay up to date. This involves weekly reading, including magazines in your industry and in your specialty, code updates and interpretations, business trends, and current affairs. This will aid you in your present job and help your future endeavors to thrive and prosper in any economy. Dedicate at least four hours a week to this task. Always have something with you to read. Don’t waste time waiting for doctors while reading outdated health-care magazines.

Start White Papers

Start writing white papers. A white paper is a report or guide to help readers to understand an issue. When your work involves a new technical issue, read about it and take detailed notes in narrative form, including definitions of the various new terms.

Organize your notes and add this white paper to your notebook. Start as soon as you have a job. After you have prepared a white paper, reread it several times, and commit much of the information to memory. When the subject comes up, you’ll be able to discuss it like an expert and before long everyone will consider you the smartest person in the room. White papers will serve as a useful future reference and possibly the basis of a magazine article authored by you.

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on “Pre-Sale” at the Kindle Store on Amazon, and is due for release on June first.

Related topics include:

“How to Prepare for a Job Interview” – https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: https://www.TheEngineersResource.com, for additional tips.

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MAKING A CAREER CHOICE

career choice

MAKING A CAREER CHOICE

By: Jack Gaskell – Author of ‘The “Smart Guide” to MARKETING’.

Your student is probably mindlessly playing video games, is bored and looking for something constructive to do. (or so you hope.) Now is the time for them to plan their future.

At the high school level, students should consider career options. Don’t choose a career just because it sounds like fun. Make sure that it will be lucrative enough to support you and a family, won’t restrict where you can live, and won’t require odd hours or excessive travel. I have a friend whose daughter became a marine biologist and later found out that it qualified her to shovel seal poop.

Shadowing

Before spending four years of your life and your parents’ hard-earned money, you should be reasonably sure that your chosen options are right for you. I recommend “shadowing” somebody in the fields that interest you. If you don’t know someone, use the internet. Make a phone call and explain that you’re a high school student interested in becoming an _________ and would like to speak to an _________. Explain to the _________ that you would like to come to his or her office and observe a typical day. Very few people would turn down that kind of request, and it might turn into a summer internship or a job after graduation. If you’re unsure of your specific career choice, call __________ of various specialties to try and gain an understanding of what their jobs entail. Spending time with several __________ would broaden your perceptive.

 

Don’t “Stumble” into a career

In my case, my father was an electrician. I helped him with side jobs and grew up with an interest in electricity. I chose to take an academic vocational course in high school, radio, television, and industrial electronics, with the goal of becoming a TV repair person. (Do you know anyone, today who’s making a living repairing TVs?)

In my senior year of high school, two of my classmates decided to go to Wentworth Institute in Boston, Massachusetts, for associate’s degrees in electrical engineering; so I applied and was accepted. When my two years at Wentworth were almost complete, a friend in my class told me that he was going to a four-year college for a bachelor of science degree in electrical engineering while getting almost two years of credit for his associate’s degree. So I applied at the University of Rhode Island and was accepted—but with no credits for the two years at Wentworth. However, low in-state tuition and the ability to commute from home made this the only realistic option for me.

Instead of stumbling your way through six years to become an __________, plan ahead and do it in four years. In high school, take a college prep course that’s strong in the subjects related to your area of interest.

When selecting a college, make sure that it’s accredited in your area of specialty.

When making a career choice consider both pros and cons.

Make a List of Benefits and Drawbacks

your interests/lack of interest

your skills/lack of the required skills

challenging/easy

varied/repetitive

lucrative/adequate/inadequate

free time/busy schedule

cyclical industry/steady demand

time spent inside/outside/both

travel opportunities/too much travel/no travel requirements

offers opportunity to own a business/not

require immediate actions/allows time for thoughtful decisions

low stress/high stress

high demand/low demand

puts you in an adversarial position/not adversarial

deadline pressure/leisurely pace

profitably pressure/nonprofit

periods of too little or too much work/steady work

limits where you can live/no limit

high cost and time for education and internship/low cost and time

Evaluate your entrepreneurial nature/motivation.

 

Do You Want to Own a Business?

 

Advantages

You have a much higher earning potential.

You have pride of ownership.

You get the benefits of being the boss.

You get to make all the final decisions.

You can’t get laid-off.

You get to keep the profits.

You can pick and choose the most appealing tasks to personally handle and assign the others to your staff.

You can pursue the most interesting and profitable projects/products/clients.

You spend time socializing with clients and potential clients.

If you’re successful and hire an able staff, you’ll have a valuable asset to sell when it comes time for your retirement.

 

Disadvantages

Stress—There’s always stress when owning a business. Some people thrive on it; others wilt. You need to decide if the benefits/advantages outweigh the drawbacks/disadvantages.

Be prepared to make sacrifices. When I was new in business as a consulting engineer and still operating alone, work slowed down, and my wife and I decided to take a quick driving vacation to Canada. At the last minute, I got a call from my biggest client announcing that he had just promised a client of his to provide a redesign that had to be delivered in one week. It was no fun having to go out to the car to break the bad news to my wife and two small children.

You make the firing decisions. This is particularly hard during the holiday season.

The losses are all yours. On average, I made at least three times more compensation than my fellow engineering classmates, but during one recession, I lost more than my salary for three years in a row.

Employees. The biggest headache in running any business is managing human resources. Often, employees don’t get along with each other or with the clients, and sometimes, they don’t even care about the success of the company that employs them. Regardless, before you know it, you may be responsible for thirty or more mouths to feed. That is an awesome and burdensome responsibility.

 

Making a Choice

Other than a marriage choice, choosing a career is your most important life choice. If you’re still undecided, I recommend that you go to the website: https://www.bls.gov/ooh/. This is the Occupational Outlook Handbook by the US Bureau of Labor Statistics.  It has a wealth of information regarding career choices. First, select an occupational group that interests you. Then, see a list of occupations in that group including job descriptions, entry-level educational requirements, as well as recent median pay levels. Next select a career choice and see details.

 

My Recommendation

Only you can make this important life decision. But I recommend the following if you have the interest and skills:

  • Choose to be a professional: doctor, lawyer, engineer, architect, accountant, and the like. When people learn that you’re a professional, they immediately assume that you’re smart. You may have never gotten any grade higher than a C; you may have graduated last in your graduating class; and you may have had to take your licensure exam four times before passing. But you’re perceived to be smart because you’re a professional, and potential clients will tend to choose your practice or business
  • Choose a profession that will allow you to operate your own business. If you operate your own business, you’ll have all the advantages described above.

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on “Pre-Sale” at the Kindle Store on Amazon, and is due for release on June first.

Related topics include:

Your job search and how to find the right company with which to start.

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: https://www.TheEngineersResource.com, for additional tips.

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CONTACTS & MAILING LISTS

https://www.theengineersresource.com/your-disaster-recovery-plan/

 

 

CONTACTS & MAILING LISTS 

“Learn step-by-step how compile your contact & mailing lists to give you publicity and help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of:

The “Complete Guide” to MARKETING

“How to become the SMARTEST PERSON in the Room” (You are what you are perceived to be.)

Let me show you how to become a MARKETING genius.

 

Contacts & Mailing Lists (Part 21 of a multi-part article)

Understand why collecting business cards and starting a contacts list will help your reputation. Realize why you should expand your mailing list to include all the “Players” in your industry.

Contacts List

Collect business cards from those that you want to get to know and start a “Contacts List”, including both business and personal information.

I recommend using a “contacts form” for each person on your list. At the top of each sheet would be the same information as on a mailing label, plus telephone and fax numbers as well as e-mail address. Also, note company affiliation and any personal information, including how you met (if you have) or how you know of them.

The purpose of these contacts forms is so you will remember when and how the person got on your mailing list. They may have called you for a fee proposal, you may have met them at a meeting, or you may have found their name on-line. Each time that you contact the person, list the date and details on this sheet. You may find a computer program to do all of this for you; the important thing is to have this information in some easily accessible form.

Mailing List

When I first started my electrical consulting engineering practice, all my clients were architects, and there were about 30 potential clients listed in the phone book’s Yellow Pages. But by the end of my first year, my mailing list had expanded to over 500 names. I included all the architects (even those who I didn’t know or said they used someone else). Each time that I prepared a fee proposal for someone not on the list, I added them. In addition, I added the following:

Electrical Inspectors (People inquire: Who should I get to draw my electrical plans?)

Electrical Supply Companies (Same question.)

Electrical Contractors (Same question, plus they may hire your firm for design–build projects.)

Housing Authorities (Director and facilities Manager.)

Superintendents of Fire Alarms (People inquire: Who do I hire to design my fire alarm system?)

Power Company Representatives (Plus, President and department heads.)

Electrical Manufacturers Representatives (Many also call on architects.)

Hospitals (Director of Facilities and President.)

Universities (Director of Facilities and President.)

Make your own list to suit your clients and industry. Your first mailing should be your business announcement.

Once you are in business, I recommend a minimum of two mailings per year.

I used to send Thanksgivings cards; people notice them because they don’t get many and it avoids a religious connotation associated with Christmas.

My second yearly mailing was either a “News Letter” or “Reprint” of a magazine article authored by me or about one of my projects.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: The “Complete Guide” to MARKETING, and learn the details. You are what you are perceived to be. Let me show you how to stand-out. Visit: TheEngineersResource.com to find out more.

Excerpted from The “Complete Guide” to MARKETING © 2021 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “marketing” and save.

Learn how to become admired and to gain contacts.

Find out how to become the smartest person in the room.

Discover how to appear professional.

Find out how to appear knowledgeable.

Learn how to obtain training as a public speaker.

 

Posted on

Jack’s Joke of the Day: “THE PRINCESS”

Princess

Jack’s

JOKE OF THE DAY

“The Princess”

 

There was a Kingdom, long ago, with a Princess who had a strange problem; everything she touched melted. Wood, stone or steel all melted.

The king was so concerned that he announced that anyone who could produce anything that did not melt, could have the Princesses hand in marriage.

Three Nights-in shining-armor showed up.

The first presented a sword of tungsten steel. But, when the Princess touched the sword, it melted.

The second presented a diamond. But, when the Princess touched the diamond, it melted.

The third said: “Put your hand in my pocket and touch whatever you find.” She did and it did not melt. What was it?

 

 

It was M&M’s, of course. They melt in your mouth; not in your hand.

Excerpted from How to become the “SMARTEST PERSON” in the Room. You are what you are perceived to be. Let me show you how to become a “MARKETING” genius. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Why do you want to tell jokes?

When someone tells a funny joke with great delivery, it makes people laugh and feel happy. It also helps them to like the person telling the joke, remember that person, and causes them think that you, as the joke teller, are smart. This enhances your reputation as “the smartest person in the room.”

I recommend preparing a list of “Joke Reminders”. As the name implies, is list of words that remind you of a joke. Like most people, I quickly forget jokes. So, when someone tells a joke that I like, I write a few words on the back of the monthly calendar that I always carry with me. Later, I think about the joke and try to improve upon it and memorize it including appropriate facial expressions and arm gestures.

That reminds me of a joke. “What do you call it when an Italian has one arm shorter than the other?” ……….. “It is called a speech impediment.”

 

Posted on

TRIP LISTS AVOID WORRY

TRIP LISTS

“Learn step-by-step how to prepare your Trip Lists that will help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

 

My Trip Lists (Part 19 of a multi-part article)

I have provided the following three “Trip Lists”.

  • Trip Preparation List
  • Trip Packing List
  • Trip Last-Minute Reminders

 

None of these trip lists will cause you to be perceived to be “The Smartest Person in the Room.” But, they will simplify your life by making repetitive tasks easier and avoid forgetting things. If you are truly “smart”, you will not skip trip lists.

When you are planning a trip, print out all three lists and staple them together. The “Trip Preparation List” is for early planning. About a week before the trip, start packing using the “Trip Packing List”. A day or two before departure, start your last-minute packing using the “Trip Last-Minute Reminders” list.

Each of my lists are free to download from my website: http://www.TheEngineersResource.com. Just modify them to meet your needs.

 

TRIP PACKING LIST 

Wallet

Remove unnecessary things

Small amount of cash (including foreign)

Vest Pocket

Airline schedule

Trip Itinerary

Copy of directions from airport

First day’s “Daily Schedule”

Money Belt

Passport (if not leaving US)

Alternate Credit Card

Most of cash (including foreign currency)

Medication/vitamin list

Credit card list with phone numbers

Airline schedule

Checks

Rear Pants Packet

Primary credit cards

Driver’s License

Passport (if leaving US)

Carry-on Luggage

Copies of: Medication/vitamin schedule, Blood test schedule, Credit card list with phone numbers, Medical cards & AAA card, Calendar (2), Passport & photo, Airline schedule, Trip itinerary, Mailing list, Mailing labels, Return address labels, Grocery list, Driver’s License, Internet address/password summary.

Stamps & return address labels

Daily Schedule

Trip folder/binder

*Books for flight

*I-Pad & Charger Cable

Medications

*Insulin, & needles

*Blood tester, strips & lancets

*7-day Pill boxes

*Lap-top computer & cable

*Hot-Spot & cable

Camera

GPS

Checked-in Luggage

Clothing

Underpants (14 FL – 14 RI)

Undershirts (14 FL – 14 RI)

Sox (khaki) – (13 FL – 13 RI)

Sox (black) – (1 FL – 2 RI) Take all

Short Pants (8 FL – 7 RI) Take white

Exercise Jerseys (8 FL – 8 RI)

Exercise shorts & Sneakers (1 FL – 1 RI)

Shoes (Khaki & Black) Bring back & forth

Bathing suit (1 FL – 1 RI)

Handkerchiefs (10 RI – 10 FL)

Shirts (short) (1/2 in FL & 1/2 in RI)

Pants (sport & dress), & belts (1/2 in FL & 1/2 in RI)

Coats & sport coats

Rain Jacket (2 in FL & 2 in RI)

Sweaters & jerseys

Ties, pocket squares, suspenders

Rain hat & baseball cap

Suites

long raincoat

*Night shirt & night pants

Toiletries (In checked luggage)

Travel toiletries bag

Tooth brush, tooth paste & floss

Hair brush & hair spray

Shaving cream & razors

Shampoo, conditioner & body in-shower lotion

Deodorant, Q-tips & rash ointment

Cough drops, Nyquil, & cold pills

Hemorrhoid cream, Maalox, body moisturizer

Sun tan lotion & insect repellant

Ibuprofen

Blindfold & earplugs

Mouth wash

Sewing kit

Nail file, scissors & toe nail clippers

Diarrheal tablets

Lint roller

Band-Aids & antiseptic cream

Other (In checked luggage)

* Luggage Scale

Vitamins

Tour, phrase book & other books

*Tune belt w/ear phones & first-aid

Door latch

Glucose Tablets

Flashlight

Staplers, scissors & scotch tape

Sea-bands, radio, pool ques

Glasses: eye, sun, & reading/sun

Plastic bags (trash & kitchen)

Shout stain wipes

Ear phones

Extra pen

Extra luggage tag

Travel alarm

Phone chargers (house & car), camera download cable, camera battery charger, camera book, phone guide, and miscellaneous cables.

Voltage Adapter

Notebook, pen & pencil

Note: For items with * (asterisk) See “Trip Last-Minute Reminders”.

 

FLORIDA

Check Books (Citizens & TD)

Extra checks (4 sheets + 4 ledger sheets)

Florida Folder

Return Address Labels (1 page)

Stamps (a few)

Tax folder + Paid bills + Deposits + Statements

Other folders (review file draws – Fl. ins, etc.))

Pool Bag & Books

Put Cox on Vacation Hold until June 10th.

TRIP LAST-MINUTE REMINDERS 

Forward mail.

Set wake-up alarm.

Cancel housekeeper.

Put Cox on “Vacation Hold” until June 10th.

Schedule cab (noon the day before).

Weigh checked luggage.

Clean refrigerator & empty waste baskets & trash.

From car: pool cue inside condo, book for flight.

Money Pouch (verify that RI keys are inside).

Rain coat (in outside pocket of checked luggage).

Vitamins (in checked bag).

Medications in carry-on)

Foot cream (in checked bag).

Shoes (in checked bag).

Phone charger.

I-Pad & charger/cable.

Shut-off printer.

Computer, Hot spot, & cables.

Computer back-up & CD reader (in checked bag).

P J s.

Blood tester, strips & lancets.

Insulin & Needles.

7-day pill boxes, diet pills, & Metformin.

Re-weigh checked luggage and pack luggage scale.

RHODE ISLAND

Leave car keys on table & take loyalty tags.

Turn down heat.

Connect car battery charger & put sign on seat.

Leave list of things to check weekly at my condo.

Lock door with keys from money pouch.

FLORIDA

Install shutters.

Tell condo board that I am leaving.

Bring patio furniture inside.

Disconnect car battery and cover-over (do not lock doors).

Set A/C “on” & humidistat “on” and set temp. @ 78.

Shut off CB for water heater.

Shut off water in water heater closet (down).

Make sure that I have RI keys in money pouch.

Leave car remote/key & FL house keys in kitchen top draw.

Lock door with key from closet. Return key to closet and lock.

Leave cupboard above refrigerator open and fan on.

Take loyalty scanners to RI.

Close all windows including kitchen door windows.

 

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

Posted on

CONVERSATIONS STATEMENT

CONVERSATIONS STATEMENT

“Learn how your Conversations Statement will make you appear to be a brilliant conversationalist and will help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

MY CONVERSATIONS STATEMENT (Part 16 of a multi-part article)

Conversations should include both questions and statements. But, encourage the other person to speak. People like to talk about themselves and their interests. Surprisingly, if the other person speaks 2/3 of the time, they will rate you as a great conversationalist.

It is usually best to precede questions with statements: “I am an electrical engineer and I designed electrical systems for buildings; lighting, power, fire alarm systems, for example. What type of work do you do?”.

Start by preparing a: “Conversations Statement”.

The following is my Conversations Statement:

 

CONVERSATIONS

 

ABOUT ME

Met my wife, Pat at her best friend’s 16th birthday party. I was 17 & she was 15. We Dated for    7 years and were married for 41 years. She died 6 months before I retired. But, I am blessed; we were together almost 50 years.

We have 2 children & 2 grandchildren.

I am an EE. I started my own Consulting Engineering firm on my 29th birthday. I later added Forensic Engineering and we grew to 11 people and I sold to a large engineering firm and I retired.

I split my time between my homes in RI & FL. I play pool, read, and write & publish books.

BOOKS

Michael Connelly

Harry Bosch – Las Angeles

John Sanford

Lucas Davenport – The Prey series – Minnesota

James Paterson – too many books

MOVIES

Fury – Brad Pitt, WW2 Tank movie

Braveheart – Mel Gibson – Gibson portrays William Wallace, a 13th-century Scottish warrior who led the Scots in the First War of Scottish Independence.

Star Wars – The first film in the series, Star Wars, was released in 1977. It was one of the first movies to mix animation with human characters.

CONCERTS

Neil Diamond – Fenway Park – It has been 23 years since I had a “hit”. Yet hear I am and there you are.

Billy Joel

Elton John

TRAVEL

San Francisco – This summer I am taking both of my grandchildren to San Francisco. We will  first spend 2 nights a Yosemite National Park followed by 5 nights in the city.

Europe – France & Italy with 15-year-old grandson in 2015.

3 nights in Paris (St. Germain), no French food – not even a croissant – pizza or McDonalds, Moulin Rouge (His first taste of Champaign and possibly his first view of live teaties.), Catacombs, “Botobus de Paris”, & Monet’s gardens @ Giverny.

We traveled by train to other cities:

Carcassonne, France – (a 13th century walled city); Monte Carlo, Monaco; Nice, France; Sirmione, Italy, (Castle on lake Gouda with harbor for the lake fleet.); Verona, Italy (The home   of Romeo & Juliet); Venice, Italy (Gondolas, St. Mark’s Square, Palazzo Ducale, Murano.); Sorento, Italy; Amalfi, Italy; Rome, Italy.

Parris – I plan to take my granddaughter, Jillian, to Paris when she is 16, if she can keep up    with me.

Ireland (Ring of Kerry) & England (London)

Baltic Cruise (Chorley in Lancashire)

South America – Norwegian Cruise including Panama Cannel

Bermuda

Caribbean including Nassau & Paradise Island

Home Exchanges (Norborne – Grison, France; Verona, Italy; Vancouver, Canada; Seattle, WA; Acapulco, Mexico.)

US National Parks (Including Chicago, Ill.; Las Vegas & Las Angeles.) Michael Connelly – Harry Bosch’s places.

HOBIES

Pool (Packet Billiards); Reading; Gym.

Writing & publishing books

After you prepare your “Conversation Statement”, try to commit most of it to memory. If you keep referring to your notes, you will not look smart.

Do not tell your whole life story before asking about the person that you are meeting. After talking about basics, here are some suggestions:

o          “Since I have been retired, I have found the time to read. My favorite author is Michael Connelly. He has written 24 detective novels based in Las Angeles with the main character Harry Bosch. The key reason that I like these books, so much, is that Harry is brilliant, but abrasive. Do you do much reading?”

o          If they say no. Move on to another topic: “What do you like to do in your spare time?” or “Tell me a little bit more about you.” Give a nice smile and wait for a response, before proceeding.

o          “What is your favorite movie? Or “Have you seen any good movies, lately?”

o          “I love live concerts. My favorite performers are: Neil Dimond, Billy Joel, and Elton John. I once attended a concert with both Billy Joel and Elton John, at The Boston Garden. It was great! Have you been to any live concerts?”

o          “This summer I took both of my grandchildren to San Francisco. We planned to spend the first 2 nights at Yosemite National Park, but there were fires near-by and thick smoke. So, we spent all 6 nights in the city. On the way home both grandchildren said that San Francisco is their favorite city. Have you done much traveling?”

o          “Since I have been retired, my hobby has been writing and publishing books. It is a lot of fun and it keeps me busy. What hobbies do you have?”

 

But, remember that most people like to talk about themselves and their interests. So, encourage them to talk. Try to look interested and ask lots of questions.

If you can’t get meaningful responses, move on. There are usually some interesting people in every group.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.