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FILL YOUR NOTEBOOK

FILL YOUR NOTEBOOK

“Learn step-by-step what to include in your notebook and how it will help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how become a MARKETING genius.

 Notebook (Part 11 of a multi-part article)

Learn why you need to start a “Notebook” to record anything that you might need again. Discover why spending time each week reading about new topics in your field, business trends and current affairs will enhance your reputation.

Start A Notebook

It is never too early or too late to start building an outstanding reputation. Everyone admires smart people and it is the most important trait that makes you stand out from your competitors at work and in life.

Once you have a job, do your best to be exceptional. Arrive early and leave late. Start a notebook to record information, such as office procedures, your “contact list”, formulas, calculations, definitions, and anything that you might need again. My “notebook” was a 3-ring binder; yours will be your Lap-Top or I-pad.

Ask a lot of questions, but avoid the same question a second time—consult your “notebook.”

I soon as I started my career as a consulting engineer, I learned that my mentor, John W. King could never answer a question with a “yes” or a “no.” His answers always came with a story and a long explanation. This was often frustrating when we were up-against a deadline. But it taught me related things, helped me to remember the answers, and gave me an understanding of the “why.”

 Fill your notebook with knowledge

It is critically important that you stay up-to-date. This involves weekly reading, including magazines in your industry and in your specialty. Also, observe business trends, and keep up-to date with current affairs. This will aid you in your present job and help your future endeavors to thrive and prosper in any economy. Dedicate at least three to four hours a week to this task. Always have something with you to read. Don’t waste time waiting for doctors while reading outdated health care magazines. Every time that you find something interesting write a “White Paper”.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

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PUBLIC SPEAKING is an OPPORTUNITY

PUBLIC SPEAKING

“Learn step-by-step how being great at public speaking will help to give you a reputation as the smartest person in the room”.

 

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

 

Public Speaking (Part 10 of a multi-part article)

Almost any kind of public speaking engagement enhances your image and credibility.

Teaching

Most professional organizations offer continuing education courses. It will enhance your reputation to arrange to be a guest lecturer.

The RI Chapter of the Illuminating Engineering Society every couple of years offered either a Basic Lighting Course or an Advanced Lighting Course. Instruction was for three-hour sessions on eight nights. Not surprisingly (since I was the RI Chapter’s Founding President), I was asked to be the instructor. I agreed to teach the first night and help select instructors for each of the other sessions. Eight lectures would have required a great deal of time and preparation. Also, in addition to giving me some publicity, it allowed me to help some of my contacts to get some notoriety. My lecture also gave me an opportunity to scope out some future employees.

Don’t let yourself get roped into a multi-night public speaking engagement at a local college. It is very time consuming with little benefit, poor pay, and (in most cases) no student appreciation.

New Service Lectures

Every time that you start a “new service,” try to obtain a public speaking engagement at any professional organization whose members might use your service or recommend you. We had a local mayor who had the reputation of being available to speak at the “opening of an envelope”; my criteria were not much higher. Prepare a PowerPoint presentation and hand out your announcement. If the organization actually does a mailing, try to get the program chairmen to enclose your announcement so those who don’t come to the meeting will receive your information. At the meeting, don’t pass out the announcement until after your lecture because attendees may read it instead of listening to you. Take the opportunity to make new contacts and to enhance your reputation as a public speaker.

Major Seminar

When something dramatic happens, seize the opportunity.

In 2003, we had a tragedy in Rhode Island. 100 people perished in a fire at The Station nightclub. This catastrophic event was the impetus for a dramatic overhaul of our state fire code. The most revolutionary thing about this new code was that it was retroactive; the “grandfather clause” did not apply. All existing buildings were required to meet the new code.

I had recently been appointed to the “RI Building Code Standards Committee” and was too busy to take part in the overhaul of the fire code. But once it became law, I decided to put on a “free” seminar to educate fire officials and building owners of the new impact.

All my project managers were expert fire alarm system designers, and we had kept up with the proposed changes on a daily basis. But we spent a lot of time to make sure that we understood which building types required which upgrade and the required time table. I decided that my staff would be the “panel of presenters” and “field the questions.” I personally introduced our services with a PowerPoint presentation, describing the advantages of hiring a consulting engineering firm to design fire alarm system upgrades.

I rented the largest banquet hall at the fanciest, centrally located hotel in the state for a grand buffet breakfast meeting. We did a mailing to our mailing list and to the mailing lists of all the Chambers of Commerce throughout the state. We did radio advertisements (1-minute spots liberally mentioning our company name) starting 10 days before the seminar. Note: Ethically, advertising by engineers is severely frowned upon, but these were “Public Service Announcements” sponsored by an engineering firm, so not a problem. I had many sleepless nights wondering if we would make incompetent fools out of ourselves and provide breakfast to only a handful of fire officials.

We had over 500 guests, and our seminar was an “enormous” success. It generated well over $1/2M in fire alarm system design fees over the next 5 years and promoted other types of engineering work for us throughout New England.

I am certainly not saying to take advantage of the misfortunes of others. But I am saying to look for opportunities, have the courage to proceed, and do it first class.

After the seminar, I mailed a new service announcement to all attendees and made a personal phone call to all who were potential clients. I thanked them for attending and inquiring about their needs. I also asked if they knew of anyone who might also need our services. If I got a referral, I always started the conversation by saying, “I’m calling at the request of . . .” Always ask for the job.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training in public speaking.

 

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YOUR WEBSITE REFLECTS YOUR IMAGE

YOUR WEBSITE

“Learn step-by-step how acquire a great website that will help to give you a reputation as the smartest person in the room”. Make your website standout.

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

 

Your Website (Part 9 of a multi-part article)

Much to my surprise, a professional firm’s website has become one of the most active sources of new clients. Some new clients will go to your website because of a referral or because they have heard that a competitor of theirs does business with your firm. However, you will find that many of your clients will find you while surfing the net.

Most importantly, your site should look professional. Do not try to design it yourself; hire an experienced professional. If you have a colleague who has a great website, ask about his website designer. Did the designer heed the client’s wishes, and was working with him/her easy? Were they quick in constructing and delivering the site and in making requested updates? How are the hosting services?

Your website should have the following general features: be quick and easy to navigate, not produce any sound/audio, bear the same main headings on each page, be easily changed and updated, and have no blinking, spinning, or moving parts. The site should be automatically backed up and integrated with Facebook, Twitter, and other social media.

Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s unpaid search results. In general, the earlier (or higher ranked on the search results page) and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

This Internet marketing strategy considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a site may involve editing its content and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another tactic.

Often, your website designer is experienced in SEO. Make sure that whomever you choose is ethical. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate search engine guidelines may result in a negative adjustment of your site’s presence or even the removal of your site from the index.

Site ads are a way to drive traffic to your website. However, I believe that your money would be better spent on an attractive website and better SEO.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

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BEST MARKETING TIP LIST

MARKETING TIP LIST

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a “MARKETING” genius.

MARKETING TIP LIST (Part 7 of a multi-part article)

  • Project a “smart” and professional image by your dress and confident appearance.
  • Dress for success. Men should wear a suit or sport coat and tie. A suite and bow tie worked best for me. Women should wear a sweater and black dress pants or a blazer and skirt.
  • Look people in the eye and always have a smile on your face.
  • Make your Business Announcement outstanding. It should look like a wedding invitation on fine, thick paper with raised letters.
  • Create elegant Letterhead & Business Cards. Parchment with raised letters and no logo would be a good choice.
  • Your Brochure is the face of the company. It will evolve as your firm grows. Try to make it versatile and something that will make you proud and distinguish you from your competitors.
  • Your Mailing List is your most important promotional tool. Expand it to include those who may recommend you. Send all mailings to the entire list. Send a minimum of two per year including: up-dates, announcements and holiday cards.
  • Create the lists & forms: These should match your firm needs, including an expanded contact list.
  • Don’t overlook Promotional Items. Consider personalized note paper, post cards, pens, and anniversary stickers.
  • Write and publish technical articles. Send reprints to your mailing list and include them with your brochure. Everyone will consider you to be an “expert” in your field.
  • Make news Announcements. Don’t forget to send out announcements of awards; new services/specialties; and anniversaries.
  • Expand your sources for leads. Include your Contact & Mailing Lists.
  • Offer new Specialty Services. There is usually no competition for specialty services and no limitation on fees.
  • Always consider Public Speaking opportunities. This is especially important when you are trying to promote a new service or new specialty. Also hold seminars regarding “issues-of-the-day” in your industry. This shows clients that you are up-to-date and gives you the opportunity to nurture your friendship with their staff.
  • Entertain clients & potential clients. If a problem occurs with the services of your firm, clients are more likely to tell you and allow you to make corrections, if you and your spouse are friends. They are also more likely to give the next assignment to a “friend”.
  • Send Notes. Never forget to send Thank You Notes and look for opportunities to send notes of Congratulation. You don’t even need to know someone to recognize their achievements.
  • Open Houses and Parties. These are great ways to thank your clients, show off your celebrity clients and to tell them all about new specialties and show & tell about exciting projects.
  • Follow this tip list and see your contacts grow.

If you truly want to be perceived as “The smartest person in the room”, follow this marketing tip list and get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a “MARKETING” genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to become a marketing genius. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

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HOW TO CREATE YOUR IMAGE

HOW TO CREATE YOUR IMAGE

“Learn step-by-step how to create your image with your marketing materials that will help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

YOUR IMAGE (Part 8 of a multi-part article)

  • Project a “smart” and professional image.
  • Prepare your business announcement, letterhead, business cards, and brochure distinct from those of your competitors. Realize how public speaking opportunities are free publicity.
  • Finding and keeping clients is the key to success.

Dress for Success

Project a “smart” and professional image by your dress and confident appearance.

Dress for success. Men should wear a suit or sport coat and tie. A suite and bow tie worked best for me. Women should wear a sweater and black dress pants or a blazer and skirt.

Look people in the eye and always have a smile on your face.

Business Announcement

Your business announcement should look and feel like a wedding invitation, with fine paper (perhaps matching your letterhead) and have raised letters.

Letterhead

When I started my practice, I chose a nice cream colored “parchment.” This type of paper is often used by long-established law firms. I had it printed with black, raised letters and I think that it looked classy.

In the internet age, this may not be as important for your image as it once was, but I recommend the following:

Select an elegant paper.

Don’t skimp on the cost of paper.

Avoid bright or strange colors.

See the actual paper and “feel it” before printing.

Print with raised lettering.

Use a black script, but make sure that it is easy to read.

Avoid logos; everyone else has them.

Include company name, address, telephone and fax numbers, and web address.

Print “second sheet” stationary with only your company name at ½ size

Other than your website, your stationary will be the first image most people will have of your company.

Business Cards

I used the same parchment as my letterhead.

Your business card should include the same information as your letterhead, plus your name, title, and specialty.

John D. Gaskell, PE, President

Electrical Engineer

Company Brochure

During my second or third week in business, I went to a job site meeting with a mechanical engineer, who was also new in private practice. On the car seat, I found three pieces of paper stapled in the top left corner. It was his resume and a list of his projects. He proudly said, “That’s my brochure.” I didn’t know anything about company brochures, but I knew that mine would be more “professional.”

My “first” brochure was a resume and a three-page list of past projects. It was enclosed in a thick blue 11 x 17 paper cover (folded in half) and printed with my letterhead and the words COMPANY BROCHURE in large letters.

My “second” brochure had padded black leather covers made by a “bookbinder.” It had gold “embossed” lettering and included the name of the client (or potential client) also embossed on the cover. The pages were encased in plastic sleeves. Is anyone going to discard something with their name embossed prominently on the cover?

My “third” brochure was not as fancy, but it was more versatile. It was bound with flexible, glossy, and embossed black covers, and the pages were printed on my letterhead without sheet protectors. This was inserted in the front inside pocket of a 10 x 12 glossy folio. My company name was printed on the outside front of the folio, and my company description/resume was printed on the back. In the rear pocket of the folio, I inserted “fillers” that I had previously sent to my mailing list: published articles, award announcements, announcements of new services that our firm was offering, etc.

Your brochure may evolve over time. But, most importantly, make it something of which you are “proud” and helps your image.

From the Desk of

Print note paper (4 x 6) with “From the desk of: John D. Gaskell, PE, President” with your company name, and your contact information at the bottom. Also, have some printed for your senior staff. It should be on the same paper as your letterhead. Attach it to anything that you mail to a client. It is much more “classy” than a blank piece of paper or a notepaper with a vendor’s name on it. A personal, handwritten note on nice paper makes the right impression.

The more prevalent use of internet communications has made note paper less relevant and important. However, a handwritten note gets more attention and may be more appropriate for certain interactions.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a marketing genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

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MAKE AUDIBLE BLOGS

AUDIBLE BLOGS

By: John D. Gaskell

AUDIBLE BLOGS

Wouldn’t it be great, if you could just listen to blogs and social media articles, rather than read them? When I blog from my WordPress website or on social media, the first paragraph appears followed by a “Read More” option which brings up the text of the whole article. I propose that there be a second option: “Listen”.

If you have Microsoft Windows 10, copy this article into a Word document, highlight the text, select “Review” on the header bar, and chose “Read Aloud”. This new feature reads the text aloud while highlighting each word as it speaks. I bet that Apple’s Pages will soon have a similar function, if they don’t already.

I suggest that WordPress and each social media site offer the “Listen” option. These can be called audible blogs or audible articles. Eventually they might perfect this option to include choices. Perhaps, to select a foreign language. Another choice might be to “dumb-down” the article; instead of “psychiatrist” substitute “shrink”. That reminds me to send a link to this article to one of my doctors. Perhaps, instead of a “dumb-down” choice, use an “insert IQ” choice; words would get smaller-and-smaller until they disappeared altogether.

Surprisingly, you don’t need a really high IQ to be perceived to be the smartest person in the room. Get my new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a “MARKETING” genius. Visit: TheEngineersResource.com to find out more.

PS – If you are a website “genius” and can tell me how to add this feature to my website, E-mail instructions to me at <ProValueBooks@outlook.com>.

© 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved.

Websites, Social media, Blog, Blogging, Microsoft, Microsoft Word, Apple, Apple’s Pages. Learn how to become admired. Find out how to become the smartest person in the room. Discover how to become a marketing genius. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

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GAINING CREDENTIALS

GAINING CREDENTIALS

“Learn step-by-step how gaining credentials and experience as a public speaker will help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

Gaining Credentials (Part 6 of a multi-part article)

Initially, my “resume” included membership in various industry organizations. My next goal was to become a board member of RISPE. I asked the local president if there were any committee openings; there are always openings. I chose to become Publications Committee Chairman, which qualified me to attend monthly board meetings, meet the leaders, and be seen and known. Soon, I met the Nominating Committee Chairmen. After our friendship was cemented, I expressed interest in being on the board, and I became Treasurer the following year (most nominees run unopposed). That put me on the “ladder,” and I became RISPE President in four years. Gaining credentials is not as hard as it might first appear. After my presidency, I nominated one of the recent Past Presidents for the “Engineer of the Year Award”; not surprisingly, in a few years, he nominated me.

I don’t mean to imply that all this was easy; it took a lot of hard work. But, with determination and effort, you can be gaining credentials that will eventually distinguish you from your competitors. The important lesson here is: “It doesn’t just happen—you make it happen.”

Public Speaking Experience

Most professionals and leaders in business attend gatherings where their credentials are reveled. As a consulting engineer, I frequently attend “interview meetings,” where Building Committees select architects and engineers for their projects. I have watched many of my colleagues talk about their college degree, and then all that they had was a list of past projects. In addition, I could refer to the following:

I am a past President of the Rhode Island Society of Professional Engineers, the founding President of the Rhode Island Chapter of the Illuminating Engineering Society, past Director of the Electrical League of Rhode Island, and Chairman of the Electrical Code Sub-Committee of the Rhode Island Building Code Standards Committee.

I have written numerous articles for national technical publications and have been a guest speaker at the National Conference on Harmonics and Power Quality in Philadelphia.

I was honored by being selected “Engineer of the Year” by the Rhode Island Society of Professional Engineers and “Man of the Year” by the Electrical League of Rhode Island.

I am particularly proud of being a recipient of the Providence Engineering Society’s “Freeman Award.” This award was established for recognizing major achievements in engineering.

I wasn’t bragging; I was applying for a job.

If you want to be successful, don’t be afraid to build yourself up. Fortunately, your work as an officer of professional organizations will give you many opportunities to hone your skills as a public speaker. You will appreciate this because you will be required to speak before both small and large groups throughout your career.

On my first or second year in practice, I was hired to do a “light emissions” study. This was in conjunction with an environmental impact study relating to the proposed expansion of a local airport. I don’t know if I was chosen because my resume included “Member of IES” or because I was too new to properly quote a fee for such an unusual project. In any case, I visited the airport at night, under varying weather conditions, and (with a light meter) measured the light produced from the approach lights. My final conclusion was that the amount of light was less than the light emitted by a “full moon” and, therefore, had no significant impact on the environment. I submitted my report to the environmental firm that had hired me, and it was accepted.

After about 6 months, the environmental firm called me and asked me to attend a public hearing at the City Hall to answer questions, if any. I reread my report, and, with a copy, I sat down in front with the other members of our team. The remaining 500 seats were occupied by very angry neighbors, with many more standing around the perimeter of the room. The head of the environmental firm was called to the podium and, after a few introductory remarks, said: “And now I would like to call our electrical engineer, Jack Gaskell, to the podium to present the light emissions portion of our report.” I considered running for the door, but I didn’t think I could make it down the center aisle.

I rose with wobbly legs and walked to the podium with my report in hand. When the heckling from the crowd quieted down a bit, I said: “I have to start out by apologizing; it was my understanding that I was here to answer questions (if any) and, therefore, did not prepare a presentation. But I have a copy of my report and will paraphrase it for you.” I opened my report and stumbled through. When I was finished, everyone BOOED, and I took my seat. Even after all of these years, I still break out in a sweat when I think of that public hearing.

The lesson here is: Always be prepared to make a presentation.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

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GETTING KNOWN PROFESSIONALLY

GETTING KNOWN PROFESSIONALLY

GETTING KNOWN

“Learn step-by-step how getting known in your profession and industry will help to give you a reputation as the smartest person in the room”.

By: John D. Gaskell, author of:

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a “MARKETING” genius.

Getting Known (Part 5 of a multi-part article)

When I graduated as an electrical engineer, I was a “nobody”; I came from a blue-collar family and had never even seen the inside of a Country Club. But I was savvy enough to realize that I needed to start building an “outstanding” reputation and more credentials.

As soon as you graduate, start attending meetings of local organizations in your field of interest. Even if you don’t have a job yet, it will give you an opportunity to meet people in your industry, contacts that might help you get a job or help you in other ways.

Here you will meet the “players” in your profession/industry, people who will be your colleges, future competitors, or future employees. In most cases, you don’t even need to join to attend meetings. Try to get on the local mailing list so that you will be notified of meetings. Most are usually evening dinner meetings with a guest speaker.

As a newly graduated engineer, I joined several organizations and attended meetings of the following:

            The Rhode Island Society of Professional Engineers (RISPE)

            Providence Engineering Society (PES)

            Electrical League of Rhode Island

            Illuminating Engineering Society of North America (IES)

Rhode Islanders initially had to drive 50 miles to attend meetings of the Boston IES Chapter. But we had local meetings after a group of us formed the RI Chapter of the IES, of which, I’m proud to say, I was the founding president. (Since I was only 29 and new in the business, I was very pleased that my colleagues chose me as the first president. It was not until years later that I learned that they had previously been turned down by all of my more experienced competitors).

At meetings, collect business cards from those that you want to get to know. Start making a “Contact List”, including both business and personal information. You will form a quicker and closer friendship if you can remember that he/she has an interest in baseball and has a 3-year-old daughter named Michelle.

You will find that your Contact list will be one of your most important tools in building an outstanding reputation and eventually being considered the smartest person in the room.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

 

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GETTING EXPERIENCE

GETTING EXPERIENCE

“Learn step-by-step how to look for your first job and to prepare to impress at your interview”.

By: John D. Gaskell, author of

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a MARKETING genius.

Getting experience (Part 4 of a multi-part article)

Once you are a graduate in your chosen field, the first step is to get a job that  you will be getting experience and to qualify you to eventually take a licensure exam, if required.

The Job Search

Depending on the job market at the time of your graduation, you may not have a wide range of job choices. But if you get a job unrelated to your goals, it is unlikely to lead to the success that you desire. You may have to consider commuting to a larger city to find work in your field.

First, prepare a “resume,” which, at this point, will only include your education and your summer job, if it involved your chosen career. But your summer job as a life guard will not impress a prospective employer. Include praiseworthy accomplishments, like being an “Eagle Scout.” Mention interests concerning your career, but certainly don’t state an interest in eventually opening your own firm/business.

Get a list of related businesses in your area. Try to find a website for each to learn a little about them.  Next, print your resume on good paper and deliver it to each business on your list, don’t mail it.

Dress for success. Men should wear a suit or sport coat and tie. A suite and bow-tie worked best for me. Women should wear a sweater and black dress pants or a blazer and skirt. Explain that you are a recent (specialty) graduate and would like to speak with the manager/president/chief engineer (Whatever applies in your case). If they ask why, reply: “I am seeking advice and will only take a few minutes.” If they say he/she is busy, reply: “That’s ok, I can wait.” If all else fails, ask the receptionist to present a copy of your resume and ask for the person’s business card. If it is a good size company, provide a second copy of your resume for the “Personnel Department.” If you don’t hear back within a week, call the person to verify that he received your resume and to inquire about job openings. Prepare a list of questions and have a copy ready for each call with spaces for the answers:

  • Did you receive my resume?
  • Are there any entry level openings?
  • Are any openings likely in the near future? If so, when?
  • Can you recommend competitors who might be hiring?
  • Do you have any advice for a young person just starting out?
  • Can I come in to your office and observe a typical day? (An eight-hour job interview)

Send a letter or e-mail thanking them for taking your call and for the advice. (Include another copy of your resume.)

If you don’t quickly get a job, stop back to see the same people. Their needs can change in just a few weeks. Consider bringing a box of chocolates, pastries or flowers for the receptionist who said that the person that you wanted to see was too busy to see you. Your goal is getting experience.

The Interview

Be prepared:

  • If you are responding to an employment posting, make a list of the skills desired so that you are prepared to discuss and relate them to your training and education. Don’t be concerned if you don’t have all the qualifications listed. There may be an entry-level position available.
  • Make a list of five skills and qualifications of yours that you can share during the interview.
  • Go to the company’s website to learn more about the company so that you will be better prepared for questions, like “What interests you about our company?”
  • Make a list of likely questions that you may be asked and prepare answers: Why should I hire you? Is there anything about the job or the company that I haven’t told you? What are your career goals in the next 5 years and how will you achieve them? What are your salary requirements?
  • Make a list of questions about the job and the company, and bring up your questions if the interviewer doesn’t offer the information.
  • Ask if you can meet someone in a similar position and the person who will be your immediate supervisor.
  • Ask about the skills that you will be learning and applying in the available position, and access their relevance to your future goals. For example, assume that you are an electrical engineer and wish to open a practice designing electrical systems for buildings. A position as a lighting designer will not teach you the diversity of other skills needed.
  • Try not to look like a “deer-in-the-headlights”; practice in front of a mirror. Listen carefully, and don’t be afraid to take notes during the interview. Bring extra copies of your resume, including a list of references. Also, bring your list of questions, a pad (in a folio), and a pen. Don’t bring a drink or chew gum, and turn your cell phone off.
  • Send the interviewer a “Thank You” note or e-mail.

You may have to widen your job search area, but, with persistence, you will eventually be getting experience in your chosen field.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.

Learn how to become admired. Find out how to become the smartest person in the room. Discover how to appear professional. Find out how to appear knowledgeable. Learn how to obtain training as a public speaker.

 

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OWNING A BUSINESS IS GREAT

OWNING A BUSINESS IS GREAT

OWNING A BUSINESS

“Learn the pros and cons of owning a business and make the best decision for yourself”

By: John D. Gaskell, author of

           How to become the “SMARTEST PERSON” in the Room.

You are what you are perceived to be. Let me show you how to become a “MARKETING” genius..

Do you want to own a business? (Part 3 of a multi-part article)

Advantages:

  • You have a much higher earning potential.
  • Pride of ownership.
  • Benefits of being the boss.
  • You get to make all the final decisions.
  • You can’t get laid-off.
  • You get to keep the profits.
  • You can pick and choose the most appealing tasks to personally handle and assign the others to your staff.
  • You can pursue the most interesting & profitable projects/products/clients.
  • You spend time socializing with clients and potential clients.
  • If you are successful and hire an able staff, you will have a valuable asset to sell when it comes time for your retirement.

Disadvantages:

  • Stress – There is always stress when owning a business. Some people thrive on it; others wilt. You need to decide if the benefits/advantages out way the drawbacks/disadvantages.
  • Be prepared to make “Sacrifices” – When I was new in business as a consulting engineer and still operating alone, work slowed down, and my wife and I decided to take a quick driving vacation to Canada. At the last minute, I got a call from my biggest client announcing that he had just promised a client of his to provide a redesign that had to be delivered in one week. It was no fun having to go out to the car to break the bad news to my wife and two small children.
  • You make the “Firing Decisions” – This is particularly hard during the holiday season.
  • The losses are all yours – On average, I made about three times more compensation than my fellow engineering classmates, but, during one recession, I lost more than my salary for three years in a row.
  • Employees – The biggest headache in running any business is managing human resources. Often, employees don’t get along with each other or with the clients, and, sometimes, they don’t even care about the success of the company that employs them. Regardless, before you know it, you may be responsible for thirty or more mouths to feed. That is an awesome and burdensome responsibility.

 

Making a choice

Other than a marriage choice, choosing a career and deciding on owning a business are your most important life choice. If you are still undecided I recommend that you go to the web site: https://www.bls.gov/ooh/. This is the Occupational Outlook Handbook by the US Bureau of Labor Statistics.  It has a wealth of information of career choices and owning a business. First select an occupational group that interests you. Then see a list of occupations in that group including job descriptions, entry level educational requirements, as well as recent median pay levels. Next select a career choice and see details.

 

My recommendation

Only you can make this important life decision. But, I recommend the following, if you have the interest and skills:

  • Chose to be a professional: doctor, lawyer, engineer, architect, accountant, etc. When people learn that you are a “professional” they immediately assume that you are smart. You may have never gotten any grade higher than a “C”; you may have graduated last in your graduating class; and you may have had to take your licensure exam four times before passing. But, you are “perceived” to be smart, because you are a professional.

 

  • Choose a profession that will allow you to operate your own business. If you operate your own business, you will have all the advantages described above.

If you truly want to be perceived as “The smartest person in the room”, get Jack’s new book: How to become the “SMARTEST PERSON” in the Room, and learn the details. You are what you are perceived to be. Let me show you how to become a “MARKETING genius. Visit: TheEngineersResource.com to find out more.

Excerpted from How to become the “SMARTEST PERSON” in the Room. © 2018 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at TheEngineersResource.com. Use coupon code “room” and save.