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FINEST SALES & MARKETING BOOK

https://www.theengineersresource.com/finest-sales-marketing-book/

I have recently written a new Marketing book: ‘The ‘”Smart Guide” to MARKETING’, that was released on June 1st. It is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from my website: https://www.TheEngineersResource.com/shop. Some readers have said that it is the “FINEST SALES & MARKETING BOOK” ever – You be the judge.

This handbook to achieving a reputation of brilliance, reveals the easiest way for you to succeed in any profession or business. Being a professional in private practice or being an entrepreneur, starting any venture is exciting and challenging. Learn what is common to all enterprises, such as: building your reputation, finding and keeping clients/customers, promoting new work/projects, distinguishing yourself with achievements and awards, being selected over your competition, and managing your practice/business profitably. Get The “Smart Guide” to MARKETING – The finest sales & marketing book.

I graduated from ‘The College of Engineering’ at the University of Rhode Island. I studied day and night and seldom got a grade above a “C”, while some of my classmates hardly ever studied and got all “As” & “Bs”. I still hate those guys.

However, I was “savvy” and knew how to market myself and my professional practice and within ten years many people thought that I was “The smartest person in the room” and my engineering practice therefore must be the best.
If you follow much of the advice reveled in my new book you may also be regarded as such. “You are what you are thought to be”! Get The “Smart Guide” to MARKETING – The finest sales & marketing book.

Learn the answers to your most compelling questions:

• Are you a nobody, like I was? Uncover how easy it is to become well-known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts.
• Do you want to gain credentials and awards that will distinguish you from your competitors? Discern how you can—with less effort than you may think. It doesn’t just happen; you make it happen!
• Do you know how to conduct an effective job search and how to prepare for your interview? Determine how to be exceptional, dress for success, and be prepared for likely questions—including ones about your skills.
• Do you want to own your own professional practice or business? Do you want to have partners? Learn how to assess the advantages and disadvantages and how to evaluate your options.
• Do you want to be the person who has all the right answers? Understand what “white papers” are and why you should write them, commit them to memory, and possibly expand them into published articles.
• Do you want to stand out? Master techniques on how to make your website, business announcement, letterhead, business cards, brochures, announcements of awards, and new services elegant.
• Would you like to be considered a great conversationalist? Understand when to talk and when to listen. Discover why you should read magazines in your industry, plus articles regarding business trends.
• Does the thought of public speaking frighten you? Get in on the secret of how to get training without charge, and come to know how public speaking is an opportunity for free publicity that you should never overlook.

What people are saying:
Included are more than 100 marketing methods. + I can’t believe what great marketing ideas are included. + This book focuses on the top marketing ideas ever used. + These are the best small business tools for any profession. + I ordered two more as gift marketing ideas for my children. + This is one of the best sales and marketing books ever written. + This is a list of sales tools that I can choose from in the future. + The finest sales & marketing book ever.
Editorial Reviews

Lin B

5.0 out of 5 stars “Graduation Present”
Reviewed in the United States on June 1, 2020
This book would make a wonderful graduation present for a young man who is graduating from high school or college and is just starting out on a career in business. Well organized. Easy to find specific topics. A real blueprint for success.

Gale

5.0 out of 5 stars “A Thoughtful, easy to understand Marketing Guide”.
Reviewed in the United States on June 3, 2020
This guide is well written in easy to understand language to help people market themselves in an increasingly competitive world of work. The author writes a List of Benefits and Drawbacks to help anyone decide what career and possible business they may want to start.
He explains how to gain all important credentials in their chosen profession and gives sage advice and strategies to become successful. This book can help young people starting out in the world and more mature people wanting to change careers or start a new business. Terrific book!

Dee

5.0 out of 5 stars “Wonderful Gift – Quick Read- Excellent Advice!”
Reviewed in the United States on June 3, 2020
Verified Purchase
For the past 18 years I’ve worked with candidates in a career transition. Many of these candidates have for one reason or another never had the opportunity to learn the art of “marketing” themselves. The excellent advice, presentation and easy to read style makes “The Smart Guide to Marketing” an excellent choice for any age. Highly recommend!What are you waiting for? Go to: https://www.TheEngineersResource.com/shop.

Alternatively, Go to: Amazon URL

For related blog go to: RELATED

Get ‘The “Smart Guide” to MARKETING’, The finest sales & marketing book.

Posted on

BEST SALES & MARKETING BOOK

https://www.theengineersresource.com/finest-sales-marketing-book/

I have recently written a new Marketing book: ‘The ‘”Smart Guide” to MARKETING’, that was released on June 1st. It is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from my website: https://www.TheEngineersResource.com/shop. Some readers have said that it is the “BEST SALES & MARKETING BOOK” ever – You be the judge.

This handbook to achieving a reputation of brilliance, reveals the easiest way for you to succeed in any profession or business. Being a professional in private practice or being an entrepreneur, starting any venture is exciting and challenging. Learn what is common to all enterprises, such as: building your reputation, finding and keeping clients/customers, promoting new work/projects, distinguishing yourself with achievements and awards, being selected over your competition, and managing your practice/business profitably. Get the “Smart Guide”

 

I graduated from ‘The College of Engineering’ at the University of Rhode Island. I studied day and night and seldom got a grade above a “C”, while some of my classmates hardly ever studied and got all “As” & “Bs”. I still hate those guys.

 

However, I was “savvy” and knew how to market myself and my professional practice and within ten years many people thought that I was “The smartest person in the room” and my engineering practice therefore must be the best.

If you follow much of the advice reveled in my new book you may also be regarded as such. “You are what you are thought to be”! Get the “Smart Guide”.

 

Learn the answers to your most compelling questions:

 

  • Are you a nobody, like I was? Uncover how easy it is to become well-known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts.
  • Do you want to gain credentials and awards that will distinguish you from your competitors? Discern how you can—with less effort than you may think. It doesn’t just happen; you make it happen!
  • Do you know how to conduct an effective job search and how to prepare for your interview? Determine how to be exceptional, dress for success, and be prepared for likely questions—including ones about your skills.
  • Do you want to own your own professional practice or business? Do you want to have partners? Learn how to assess the advantages and disadvantages and how to evaluate your options.
  • Do you want to be the person who has all the right answers? Understand what “white papers” are and why you should write them, commit them to memory, and possibly expand them into published articles.
  • Do you want to stand out? Master techniques on how to make your website, business announcement, letterhead, business cards, brochures, announcements of awards, and new services elegant.
  • Would you like to be considered a great conversationalist? Understand when to talk and when to listen. Discover why you should read magazines in your industry, plus articles regarding business trends.
  • Does the thought of public speaking frighten you?  Get in on the secret of how to get training without charge, and come to know how public speaking is an opportunity for free publicity that you should never overlook.

 

What people are saying:

Included are more than 100 marketing methods. + I can’t believe what great marketing ideas are included. + This book focuses on the top marketing ideas ever used. + These are the best small business tools for any profession. + I ordered two more as gift marketing ideas for my children. + This is one of the best sales and marketing books ever written. + This is a list of sales tools that I can choose from in the future.

Editorial Reviews

 

Lin  B

 

5.0 out of 5 stars “Graduation Present

Reviewed in the United States on June 1, 2020

This book would make a wonderful graduation present for a young man who is graduating from high school or college and is just starting out on a career in business. Well organized. Easy to find specific topics. A real blueprint for success.

 

Gale

 

5.0 out of 5 stars “A Thoughtful, easy to understand Marketing Guide”.

Reviewed in the United States on June 3, 2020

This guide is well written in easy to understand language to help people market themselves in an increasingly competitive world of work. The author writes a List of Benefits and Drawbacks to help anyone decide what career and possible business they may want to start.

He explains how to gain all important credentials in their chosen profession and gives sage advice and strategies to become successful. This book can help young people starting out in the world and more mature people wanting to change careers or start a new business. Terrific book!

 

Dee

 

5.0 out of 5 stars “Wonderful Gift – Quick Read- Excellent Advice!”

Reviewed in the United States on June 3, 2020

Verified Purchase

For the past 18 years I’ve worked with candidates in a career transition. Many of these candidates have for one reason or another never had the opportunity to learn the art of “marketing” themselves. The excellent advice, presentation and easy to read style makes “The Smart Guide to Marketing” an excellent choice for any age. Highly recommend!

What are you waiting for? Go to: https://www.TheEngineersResource.com/shop.

 

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COMPANY BROCHURE

https://www.theengineersresource.com/finest-sales-marketing-book/

Your company brochure is the face of your company. Make your company brochure something to make your company stand out from the competition.

During my second or third week in business, I went to a job site meeting with a mechanical engineer who was also new in private practice. On the car seat, I found three pieces of paper stapled in the top left corner. It was his resume and a list of his projects. He proudly said, “That’s my company brochure.” I didn’t know anything about company brochures, but I knew that mine would look more professional.

My first brochure was a resume and a three-page list of past projects. It was enclosed in a thick blue 11×17 paper cover (folded in half) and printed with my letterhead and the words Company Brochure in large letters.

Create an Impression

My second brochure had padded black-leather covers made by a bookbinder. It had gold embossed lettering and included the name of the client (or potential client) also embossed on the cover. The pages were encased in plastic sleeves. Is anyone going to discard something with their name embossed prominently on the cover?

Make it Professional

My third brochure was not as fancy, but it was more versatile. It was bound with flexible, glossy, and embossed black covers, and the pages were printed on my letterhead without sheet protectors. This was inserted in the front inside pocket of a 10×12 glossy folio. My company name was printed on the outside front of the folio, and my company description/resume was printed on the back. In the rear pocket of the folio, I inserted fillers that I had previously sent to my mailing list: published article (written by me), award announcements,  announcements of new services that our firm was offering, and so on.

Your brochure may evolve over time. But, most importantly, make it something of which you’re proud.

My Book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from: https://www.TheEngineersResource.com/shop

To see my YouTube video “SEIZE THE OPPORTUNITY” go to:

https://www.youtube.com/watch?v=h-HT1OeLbi4

To see my YouTube video “PUBLIC SPEAKING – Part 2 go to:

https://www.youtube.com/watch?v=g2wmHZBcThw

To see my YouTube video “START THE JOB RIGHT” – go to:

https://youtu.be/DGlQrUXFWqw

To see my YouTube video “PUBLIC SPEAKING” Part 1 – go to:

https://youtu.be/D86kTAGF4L0

To see my YouTube video “Job Search” – How to go to:

To see my YouTube video “Job Search” – How to go to: https://www.youtube.com/watch?v=NRBMTooffog

To see my YouTube video of: “Your Disaster Recovery Plan” go to:

https://youtu.be/CVSQCegSUkA

To see my YouTube video of: “Career Choice” go to:

https://youtu.be/Rkh0SHfZ9Ew

To see my YouTube video of :”Your Interview” – How to prepare – Go to: https://youtu.be/9FdLW7uzghg

To see my YouTube video of: BECOME “Widely Known” go to: https://youtu.be/fM9GCAODpIk

Related topics include:

How to Prepare for a Job Interview https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: https://www.TheEngineersResource.com for additional tips.

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SEIZE AN OPPORTUNITY

https://www.theengineersresource.com/finest-sales-marketing-book/

When something dramatic happens, seize an opportunity.

I am an electrical engineer. I started my consulting engineering practice on my 29th birthday and we grew from a one man shop to the largest electrical engineering firm in Rhode Island with a staff of eleven. And I was never reluctant to seize an opportunity.

A Tragedy

In 2003, we had a tragedy in Rhode Island. One hundred people perished in a fire at the Station nightclub. This catastrophic event was the impetus for a dramatic overhaul of our state fire code. The most revolutionary thing about this new code was that it was retroactive; the “grandfather clause” did not apply. All existing buildings were required to meet the new code in accordance to a graduated implementation schedule.

My Seminar

I had recently been appointed to the RI Building Code Standards Committee and was too busy to take part in the overhaul of the fire code. But once it became law, I decided to put on a free seminar to educate fire officials and building owners of the new impact.

All my project managers were expert fire-alarm-system designers, and we had kept up with the proposed changes daily. But we spent a lot of time making sure that we understood which building types required which upgrade and the required timetable. I decided that my staff would be the panel of presenters and field the questions. I personally introduced our services with a PowerPoint presentation, describing the advantages of hiring a consulting engineering firm to design fire-alarm-system upgrades.

First Class

I rented the largest banquet hall at the fanciest, centrally located hotel in the state for a grand buffet breakfast meeting. We did a mailing to our mailing list and to the mailing lists of all the chambers of commerce throughout the state. We did radio advertisements (one-minute spots liberally mentioning our company name) starting ten days before the seminar. Note: Ethically, advertising by engineers is severely frowned upon, but these were public service announcements sponsored by an engineering firm, so not a problem. I had many sleepless nights wondering if we would make incompetent fools out of ourselves and provide breakfast to only a handful of fire officials.

Success

We had over five hundred guests, and our seminar was an enormous success. It generated well over $1–2 million in fire-alarm-system design fees over the next five years and promoted other types of engineering work for us throughout New England.

I’m certainly not saying to take advantage of the misfortunes of others. But I am saying to look for opportunities, have the courage to proceed, and do it first class.

Follow Through

After the seminar, I mailed a new service announcement to all attendees and made a personal phone call to all who were potential clients. I thanked them for attending and inquiring about their needs. I also asked if they knew of anyone who might also need our services. If I got a referral, I always started the conversation by saying, “I’m calling at the request of _____.” Always ask for the job.

My Book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from: https://www.TheEngineersResource.com/shop

To see my YouTube video “START THE JOB RIGHT” – go to:

https://youtu.be/DGlQrUXFWqw

To see my YouTube video “PUBLIC SPEAKING” Part 1 – go to:

https://youtu.be/D86kTAGF4L0

To see my YouTube video “Job Search” – How to go to:

To see my YouTube video “Job Search” – How to go to: https://www.youtube.com/watch?v=NRBMTooffog

To see my YouTube video of: “Your Disaster Recovery Plan” go to:

https://youtu.be/CVSQCegSUkA

To see my YouTube video of: “Career Choice” go to:

https://youtu.be/Rkh0SHfZ9Ew

To see my YouTube video of :”Your Interview” – How to prepare – Go to: https://youtu.be/9FdLW7uzghg

To see my YouTube video of: BECOME “Widely Known” go to: https://youtu.be/fM9GCAODpIk

Related topics include:

How to Prepare for a Job Interview https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: https://www.TheEngineersResource.com for additional tips.

Posted on

Public Speaking – Part 1

https://www.theengineersresource.com/finest-sales-marketing-book/

Public Speaking skills are necessary for most professionals or people in any kind of business The first step in getting known and gaining credentials is to join and become active in an organization in your field and to become an officer. As you move up the ranks you we gradually get more ond more public speaking experience. This will serve you well in your profession or business.

Interviews

Most professionals and leaders in business attend gatherings where their credentials are reveled. As a consulting engineer, I frequently attend interview meetings, where building committees select architects and engineers for their projects. I have watched many of my colleagues talk about their college degree, and then all that they had was a list of past projects. In addition, I could refer to the following:

Specifics

  • I am a past president of the Rhode Island Society of Professional Engineers, the founding president of the Rhode Island chapter of the Illuminating Engineering Society, past director of the Electrical League of Rhode Island, and chairman of the Electrical Code Sub-Committee of the Rhode Island Building Code Standards Committee.
  • I have written numerous articles for national technical publications and have been a guest speaker at the National Conference on Harmonics and Power Quality in Philadelphia.
  • I was honored by being selected Engineer of the Year by the Rhode Island Society of Professional Engineers and Man of the Year by the Electrical League of Rhode Island.
  • I am particularly proud of being a recipient of the Providence Engineering Society’s Freeman Award. This award was established for the purpose of recognizing major achievements in engineering.

I wasn’t bragging; I was applying for a job.

If you want to be successful, don’t be afraid to build yourself up. Fortunately, your work as an officer of professional organizations will give you many opportunities to hone your skills as a public speaker. In your career, you’ll be required to speak before both small and large groups. At this point, I am reminded of one of my least auspicious experiences as a public speaker.

Example

On my first or second year in practice, I was hired to do a light-emissions study. This was in conjunction with an environmental impact study relating to the proposed expansion of a local airport. I don’t know if I was chosen because my resume included “member of IES” or because I was too new to properly quote a fee for such an unusual project. In any case, I visited the airport at night, under varying weather conditions, and (with a light meter) measured the light produced from the approach lights. My final conclusion was that the amount of light was less than the light emitted by a full moon and, therefore, had no significant impact on the environment. I submitted my report to the environmental firm that had hired me, and it was accepted.

After about six months, the environmental firm called me and asked me to attend a public hearing at the City Hall to answer questions, if any. I reread my report, and with a copy, I sat down in front with the other members of our team. The remaining five hundred seats were occupied by very angry neighbors, with many more standing around the perimeter of the room. The head of the environmental firm was called to the podium and, after a few introductory remarks, said, “And now I would like to call our electrical engineer, Jack Gaskell, to the podium to present the light emissions portion of our report.” I considered running for the door, but I didn’t think I could make it down the center aisle.

I rose with wobbly legs and walked to the podium with my report in hand. When the heckling from the crowd quieted down a bit, I said, “I have to start out by apologizing; it was my understanding that I was here to answer questions (if any) and, therefore, did not prepare a presentation. But I have a copy of my report and will paraphrase it for you.” I opened my report and stumbled through. When I was finished, everyone booed, and I took my seat. Even after all of these years, I still break out in a sweat when I think of that public hearing.

CONCLUSION

The lesson here is always be prepared to make a presentation.

My Book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from my website:

To see my YouTube video “Job Search” – How to go to: https://www.youtube.com/watch?v=NRBMTooffog

To see my YouTube video of: “Your Disaster Recovery Plan” go to:

https://youtu.be/CVSQCegSUkA

To see my YouTube video of: “Career Choice” go to:

https://youtu.be/Rkh0SHfZ9Ew

To see my YouTube video of :”Your Interview” – How to prepare – Go to: https://youtu.be/9FdLW7uzghg

To see my YouTube video of: BECOME “Widely Known” go to: https://youtu.be/fM9GCAODpIk

 

Related topics include:

How to Prepare for a Job Interview – https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: My WEBSITE for additional tips.

######

 

Posted on

BECOME EXCEPTIONAL

https://www.theengineersresource.com/finest-sales-marketing-book/

Become exceptional! Learn everything that you can about your profession or business so that you stand head-and-shoulders above your competition. If your services or products are just “mediocre”, all the marketing efforts in the world are unlikely to lead to your success.

Start the job right

Once you have a job, do your best to become exceptional. Arrive early and leave late.

Start a notebook to record information, such as how to do each part of your new position, formulas, code rules, contacts, and anything that you might need again. My notebook was a three-ring binder; yours will be your computer or iPad.

Ask a lot of questions, but avoid the same question a second time—be exceptional – consult your notebook.

I soon learned that my mentor, Mr. King, could never answer a question with a yes or a no. His answers always came with a story and a long explanation. This was often frustrating when we were up against a deadline. But it taught me related things, helped me to remember the answers, and gave me an understanding of the why. Fill your notebook with knowledge and become exceptional.

Stay up to date

It’s critically important that you stay up to date. This involves weekly reading, including magazines in your industry and in your specialty, code updates and interpretations, business trends, and current affairs. This will aid you in your present job and help your future endeavors to thrive and prosper in any economy. Dedicate at least four hours a week to this task. Always have something with you to read. Don’t waste time waiting for doctors while reading outdated health-care magazines.

“White Papers”

Start writing and memorizing “white papers”. A white paper is a report or guide to help readers to understand an issue. It is one thing to understand an issue. But, If you can explain it in laymen’s terms, clearly and distinctly, your listener may think that you are the “smartest person in the room”.

My new book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on sale at the Kindle Store on Amazon. Both the paperback & hardback (Case Laminated) versions are available from my website: https://www.TheEngineersResource.com.
To see my YouTube video of: “Your Disaster Recovery Plan” go to: Jack’s YouTube Channel.
To see my YouTube video of: “Career Choice” go to: CHOICE https://youtu.be/Rkh0SHfZ9Ew

Related topics include:

How to Prepare for a Job Interview – Interview.

How to easily and quickly get the interviews that you want.
How to prepare for your interview and be ready for the likely questions.
How to start the job right and make the best first impression.
How to become known, build a reputation and make useful contacts.
How to gain credentials that will distinguish you from your competitors.
How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: My WEBSITE for additional tips.
######

Posted on

“Starting Your Career” CHECK LIST

https://www.theengineersresource.com/finest-sales-marketing-book/

 

Follow the Starting Your Career check list. Other than a marriage choice, choosing a career is your most important life choice. 

  • Plan ahead: Don’t stumble into your career. Plan for it. Take the courses in high school – like college prep, if that is the career path that will lead you to the profession/business that is right for you.
  • Your career choice: Should be lucrative enough to support you and a family, not restrict where you can live, and not require odd hours or excessive travel.
  • Shadow: Spend a day with someone in the field that interests you. If your goal is to be an engineer spend a day with a specialist in each of your top choices: i.e. electrical, mechanical, structural, civil etc.
  • Is owning a business right for you? Evaluate a list of advantages and disadvantages.
    • Advantages: Making all the final decisions; never being laid-off; keeping all the profits; and being able to sell an asset upon retirement.

 

To see the full presentation watch Jack Gaskell’s video CHOICE.

 

Posted on

HOW TO BECOME KNOWN

https://www.theengineersresource.com/finest-sales-marketing-book/

My Start

I’m an electrical engineer and a graduate of the College of Engineering at the University of Rhode Island. With this one statement, you’re likely thinking that I must be really smart. That’s one of the reasons you should get the best education that’s within your means. The first step is to become known.

Some of my classmates never studied and got all As and Bs. (I still hate those guys.) I studied day and night and seldom got a grade above a C. and I graduated in the bottom half of my class. However, I was savvy, and I knew how to market myself and my professional practice, and within ten years, many people thought that I was “the smartest person in the room” (You are what you are thought to be) and also that my engineering practice therefore must be the best. If you pursue my advice, you can also gain that regard.

I was a nobody; I came from a blue-collar family and had never even seen the inside of a country club. But I was savvy enough to realize that I needed to start building an outstanding reputation and gain more credentials.

Meet People in your Profession/Industry

As soon as you graduate, start attending meetings of local organizations in your field of interest. Even if you don’t have a job yet, it will give you an opportunity to meet people in your industry and become known. These contacts might help you get a job or help you in other ways.

Here you’ll meet the players in your profession/industry, people who will be your colleagues, future competitors, or future employees. In most cases, you don’t even need to join to attend meetings. Try to get on the local mailing list so that you’ll be notified of meetings. Now most organizations have websites were meeting notices are posted. Most are usually evening dinner meetings with a guest speaker.

As a newly graduated engineer, I joined several organizations and attended meetings of the following:

The Rhode Island Society of Professional Engineers (RISPE)

Providence Engineering Society (PES)

Electrical League of Rhode Island(ELRI)

Illuminating Engineering Society of North America (IES)

Rhode Islanders initially had to drive fifty miles to attend meetings of the Boston IES chapter. But we had local meetings after a group of us formed the RI chapter of the IES, of which, I’m proud to say, I was the founding president. (Since I was only twenty-nine and new in the business, I was very pleased that my colleagues chose me as the first president. It was not until years later that I learned that they had previously been turned down by all my more experienced competitors.)

At meetings, collect business cards from those that you want to get to know. Start making a contact list, including both business and personal information. You’ll form a quicker and closer friendship if you can remember that he or she has an interest in baseball and has a three-year-old daughter named Michelle.

Gain Credentials

Initially, my resume included membership in the above-listed organizations. My next goal was to become a board member of RISPE. I asked the local president if there were any committee openings; there are always openings. I chose to become publications committee chairman, which qualified me to attend monthly board meetings, meet the leaders, and be seen and known. Soon, I met the nominating committee chairmen. After our friendship was cemented, I expressed interest in being on the board, and I became Treasurer the following year (most nominees run unopposed). That put me on the ladder, and I became RISPE president in four years. After my presidency, I nominated one of the recent past presidents for the Engineer of the Year award; not surprisingly, in a few years, he nominated me.

I don’t mean to imply that all this was easy; it took a lot of hard work. But, with determination and effort, you can establish credentials that will eventually distinguish you from your competitors. The important lesson here is that it doesn’t just happen—you make it happen.

Jack’s new book

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on “Pre-Sale” at the Kindle Store on Amazon, and is due for release on June first. Both the paperback & hardback (Case Laminated) versions are available from my website:

To see my YouTube video of:

“Your Disaster Recovery Plan” go to: Jack’s YouTube Channel.

Related topics include:

How to Prepare for a Job Interview – at Jack’s website

How to Prepare for a Job Interview – at experisjobs.

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: My WEBSITE for additional tips.

 

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“Your Disaster Recovery Plan”

https://www.theengineersresource.com/your-disaster-recovery-plan/

 

Introduction to “disaster recovery”

Not many of us could have predicted the recent pandemic, and fewer of us have prepared a plan for our business to recover from it. We also need a business plan to recover from other kinds of business disasters, like fires or floods of our places of business. Some of us need to plan for natural disasters like hurricanes, blizzards, tornados, wildfires, avalanches, droughts, volcanos, or even tsunamis. Prepare your disaster recovery plan today.

My Book

I am the author of the book: ‘The “Smart Guide” to MARKETING’.  I recently finishing a new chapter: “Your Disaster Recovery Plan”. I suggest that readers use this chapter as a guide in preparing ‘Their Disaster Recovery Plan’ for their specific business. It will be a lot easier to leisurely develop it now rather than when their pants are on fire or they are standing in six inches of water.

The document that you create is “Your Disaster Recovery Plan,” so you need to decide what’s best for your company. Just highlight the items that you like in my new chapter and then create a separate list of your ideas.

To make creating a plan easier for others, I will provide a PDF of this chapter, available for download at a nominal price from my website: https://www.TheEngineersResource.com/shop.

Summary

The following is a summary of my advice:

  • Budget and prepare for adequate emergency funding
  • Prepare “Your Emergency Contact Lists” now
  • Pre-recovery “thanks and reassurance” to staff
  • Keep staff informed and updated
  • Protect property from further damage (if appropriate)
  • Protect property from looting (if needed)
  • Investigate your insurance coverage
  • Repair property (if needed)
  • Safeguard business records
  • Notify, reassure, and continually update clients/customers
  • Temporarily expand business online
  • Search for and move to temporary space (if needed)
  • Promote temporary reopening
  • Promote permanent reopening
  • Thank staff, workers, and customers for their efforts/understanding.

When a disaster happens, most people’s first thought is, What do I do now? But if you plan ahead, you’ll have “Your Disaster Recover Plan”. Create yours now!

YouTube Video

 To see my YouTube video of this presentation go to: https://www.youtube.com/watch?v=39Vrn8zb7fI

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on “Pre-Sale” at the Kindle Store on Amazon, and is due for release on June first.

Related topics include:

“How to Prepare for a Job Interview” – https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpt

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: https://www.TheEngineersResource.com, for additional tips.

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Posted on

YOUR JOB INTERVIEW

https://www.theengineersresource.com/your-disaster-recovery-plan/

YOUR JOB INTERVIEW

 

Graduates need to get the right experience and the first steps are obtaining your job interview and being properly prepared to impress.

Once you’re a graduate in your chosen field, the first step is to get a job that will give you exceptional experience and to qualify you to eventually take a licensure exam, if required and to make you outstanding. The key is the job interview.

The Job Search

Depending on the job market at the time of your graduation, getting a job interview might not be easy. You may not have a wide range of job choices. But if you get a job unrelated to your goals, it’s unlikely to lead to the success that you desire. You may have to consider commuting to a larger city to find work in your field.

First, prepare a resume, which, at this point, will only include your education and your summer job, if it involved your chosen career. But your summer job as a lifeguard won’t impress a prospective employer. Include praiseworthy accomplishments, like being an Eagle Scout. Mention interests concerning your career, but certainly don’t state an interest in eventually opening your own competing firm/business.

Make a list of related businesses in your area. Try to find a website for each to learn a little about them.  Next, print your resume on nice paper and deliver it to each business on your list. Don’t mail it.

Dress for success. Men should wear a suit or sport coat and tie. Women should wear a sweater and black dress pants or a blazer and skirt. A suit and bow tie worked best for me. Explain that you’re a recent (specialty) graduate and would like to speak with the manager/president/chief engineer (whatever applies in your case). If they ask why, reply, “I’m seeking advice and will only take a few minutes.” If they say he or she is busy, reply, “That’s ok, I can wait.”

If all else fails, ask the receptionist to present a copy of your resume and ask for the person’s business card. If it’s a good-size company, provide a second copy of your resume for the personnel department. If you don’t hear back within a week, call the person to verify that he received your resume and to inquire about job openings. Prepare a list of questions and have a copy ready for each call with spaces for the answers:

Q & A

Did you receive my resume?

Are there any entry level openings?

Are any openings likely in the near future? If so, when?

Can you recommend competitors who might be hiring?

          Do you have any advice for a young person just starting out?

Can I come in to your office and observe a typical day? (An eight-hour job interview.)

Send a letter or email thanking them for taking your call and for the advice. (Include another copy of your resume.)

If you don’t quickly get a job, stop back to see the same people. Their needs can change in just a few weeks. Consider bringing a box of chocolates, pastries or flowers for the receptionist who said that the person that you wanted to see was too busy to see you.

The Interview

Be prepared.

If you’re responding to an employment posting, make a list of the skills desired so that you’re prepared to discuss and relate them to your training and education. Don’t be concerned if you don’t have all the qualifications listed. There may be an entry-level position available.

Make a list of five skills and qualifications of yours that you can share during the interview.

Go to the company’s website to learn more about the company so that you’ll be better prepared for questions, like “What interests you about our company?”

Make a list of likely questions that you may be asked and prepare answers: Why should I hire you? Is there anything about the job or the company that I haven’t told you? What are your career goals in the next five years, and how will you achieve them? What are your salary requirements?

Make a list of questions about the job and the company, and bring up your questions if the interviewer doesn’t offer the information.

Ask if you can meet someone in a similar position and the person who will be your immediate supervisor.

Ask about the skills that you’ll be learning and applying in the available position, and access their relevance to your future goals. For example, assume that you’re an electrical engineer and wish to open a practice designing electrical systems for buildings. A position as a lighting designer won’t teach you the diversity of other skills needed.

Try not to look like a deer in the headlights; practice in front of a mirror. Listen carefully and don’t be afraid to take notes during the interview. Bring extra copies of your resume, including a list of references. Also, bring your list of questions, a pad (in a folio), and a pen. Don’t bring a drink or chew gum, and turn your cell phone off.

Send the interviewer a thank-you note or email.

You may have to widen your job-search area, but with persistence, you’ll eventually get a job in your chosen field.

To find out more go to: https://www.thebalancecareers.com/how-to-prepare-for-a-job-interview-2061361

Start the Job Right

Once you have a job, do your best to be exceptional. Arrive early and leave late. Start a notebook to record information, such as formulas, code rules, contacts, and anything that you might need again. My notebook was a three-ring binder; yours will be your computer or iPad.

Start Your Notebook

Ask a lot of questions, but avoid the same question a second time—consult your notebook.

I soon learned that my mentor, Mr. King could never answer a question with a yes or a no. His answers always came with a story and a long explanation. This was often frustrating when we were up against a deadline. But it taught me related things, helped me to remember the answers, and gave me an understanding of the why.

Fill your notebook with knowledge.

It’s critically important that you stay up to date. This involves weekly reading, including magazines in your industry and in your specialty, code updates and interpretations, business trends, and current affairs. This will aid you in your present job and help your future endeavors to thrive and prosper in any economy. Dedicate at least four hours a week to this task. Always have something with you to read. Don’t waste time waiting for doctors while reading outdated health-care magazines.

Start White Papers

Start writing white papers. A white paper is a report or guide to help readers to understand an issue. When your work involves a new technical issue, read about it and take detailed notes in narrative form, including definitions of the various new terms.

Organize your notes and add this white paper to your notebook. Start as soon as you have a job. After you have prepared a white paper, reread it several times, and commit much of the information to memory. When the subject comes up, you’ll be able to discuss it like an expert and before long everyone will consider you the smartest person in the room. White papers will serve as a useful future reference and possibly the basis of a magazine article authored by you.

I have recently completed a book on Marketing: “The ‘Smart Guide’ to MARKETING”, that is presently on “Pre-Sale” at the Kindle Store on Amazon, and is due for release on June first.

Related topics include:

“How to Prepare for a Job Interview” – https://www.experisjobs.us/exp_us/en/career-advice/20-tips-job-interviews.htm

How to easily and quickly get the interviews that you want.

How to prepare for your interview and be ready for the likely questions.

How to start the job right and make the best first impression.

How to become known, build a reputation and make useful contacts.

How to gain credentials that will distinguish you from your competitors.

How to win awards that will make your resume shine.

Excerpted from ‘The “Smart Guide” to MARKETING’ Copyright © 2020 by Jack Gaskell. All rights reserved. Permission is hereby granted to copy and distribute this “Smart Guide” tip, upon condition that this message remains. Visit: https://www.TheEngineersResource.com, for additional tips.

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