Websites for engineers should look professional
Much to my surprise, an engineering firm’s website has become one of the most active sources of new clients. Some new clients will go to your website because of a referral or because they have heard that a competitor of theirs does business with your firm. However, you will find that many of your client’s will find you while surfing the net. That is why websites for engineers should look professional.
First of all, your website should look professional. Do not try to design it yourself; hire an experienced professional. If you have a colleague who has a great website ask about his website designer. Did the designer heed the client’s wishes and was working with him/her easy? Were they prompt in constructing the site and in making requested updates? How are the hosting services?
Your website should have the following general features: be quick and easy to navigate; have no blinking, spinning or moving parts; not produce any sound/audio; bear the same main headings on each page; and be easily changed and updated. The site should be automatically backed up and integrated with Facebook, Twitter, and other social media.
Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine’s un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
This Internet marketing strategy, considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another tactic.
Often your website designer is experienced in SEO. Make sure that whoever you choose is ethical. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate search engine guidelines may result in a negative adjustment of your site’s presence or even the removal of your site from the index.
Website ads are a way to drive traffic to your website. However I believe that your money would be better spent on an attractive website and better SEO.
Excerpted from The “Complete Guide” to CONSULTING ENGINEERING © 2015 John D. Gaskell. Used with permission of Professional Value Books, Inc. All rights reserved. Order at http://www.TheEngineersResource.com. Use coupon code “paperback” and save.